Why advertise on Pinterest?
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Tyler Large
Pinterest – Social Media Marketing
Pinterest Advertising
Pinterest can be so much more than a haven for crockpot recipes or chunky knitting patterns--it can be a valuable advertising channel for your business, too. (Don’t want to diminish the importance of those crockpot recipes, though. They’re the bomb.)
Pinterest’s Promoted Pins launched in early 2014 and are slowly becoming available to all brands. Because Pinterest advertising can drive high-value orders and qualified visitors, it’s time to stop putting a pin in it and think seriously about how Promoted Pins could benefit your business.
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Pinterest Promoted Pins can target three types of marketing goals.
From awareness to engagement to traffic, the Pinterest platform can customize how your advertising campaign reaches your target audience. The different campaigns allow you to really target your audience and align the campaign with your own specific goals. Our expert social media marketing team can help your business determine which path is right for you.
Pinterest can target by keyword, location, gender, language, and device.
This allows us to fine-tune your advertising campaign and reach your ideal audience more efficiently.
Pinterest Promoted Pins aren’t just ads—they’re content.
Because Pinterest emphasizes the importance of “beautiful, actionable, and interesting” Promoted Pins, your Pinterest campaign isn’t just made up of standard, run-of-the mill ads. The pins seamlessly flow into a user’s experience and should inspire a user to click on your Promoted Pin and visit your site to learn more.
Pinterest advertising is great for e-commerce companies.
Even before Promoted Pins were introduced, Pinterest users focused on pinning and viewing products, brands, and objects. This means that promoting your e-commerce’s products on Pinterest is in line with what Pinterest users want to see.
Pinterest advertising is image-based.
You can elegantly showcase your product within a Promoted Pin; you can even incorporate multiple images in one pin. Unlike other social media advertising channels, your Promoted Pin can use large images and include more text. Along with descriptive ad copy and a call-to-action, this advertising format gives users much more insight into your product.
How Perfect Search can perfect your Pinterest campaign
Customization is everything.
From the Promoted Pin’s image to the ad copy to targeting and beyond, our skilled team adapts every step to suit your unique business needs and goals. Automation isn’t even in our vocabulary.
Speaking of ad copy and images, we’ll craft all of that for you.
Our in-house design team can create stunning, eye-catching images perfect for a Pinterest Promoted Pin and our team will write thoughtful ad copy that matches your unique brand.
We’re constantly testing.
Since the Pinterest marketing platform is still so new and constantly changing, our team adapts along with it—like chameleons. Okay, maybe not, but we stay up-to-date with every interface update and test new strategies accordingly.