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Migrating to Google Analytics 4

The sun sets on Universal Analytics (UA) on July 1, 2023.  Learn more about the fundamental differences in our latest guide. Understand the updated reports and accelerate the learning curve. Everything you need to know about making the switch is here.  Are you ready to make the change?

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Resources

Video Marketing Quick Start Guide

Today’s audiences are inundated with engaging video content on nearly every platform they visit – if your brand doesn’t invest in video, you’re falling behind the competition. Catch up today with the Video Marketing Quick Start Guide!

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Your First 90 Days: The Playbook For Seasoned Marketing Leaders In New Roles

A marketing playbook for leaders, built by leaders. We surveyed CMOs, directors, and marketing leaders across the globe to develop this guide to navigating the digital marketing landscape. Download your copy and discover why it’s an award-winning resource!

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How to Allocate Your Digital Marketing Budget Across Different Channels

With so many channels and opportunities available, planning a marketing budget can be daunting. Every budget will be different, but following this helpful guide will make the daunting doable!

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Guide to Remote Work

Remote work is here to stay and it’s important to know how to set your team and yourself up for success. Check out our tips on how to set up your workspace, optimize your communications, and more with this resource!

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How to Put Together a Successful Social Ad Campaign for E-Commerce

With users increasingly turning to social media for product and resource information, it’s important to craft a social ad campaign that’s both targeted and compelling. Check out our resource for tips and tricks!

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3 Ways to Boost Your Website’s UX

Getting users to engage with your content begins with their experience navigating your website. Here are our tips to help you build a strong UX.  

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The Best Practices for Optimizing Videos for SEO

With streaming platforms like YouTube continuing to become more popular, it’s important you’re optimizing your videos for SEO. Download our guide to learn how!

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An In-Depth Guide to Amazon Targeting & Campaign Types

As Amazon continues to grow their advertising business, it’s time to understand how to promote your products to sell directly to consumers who are in the market to buy.

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Slides

Visual Guide to Testing Display Ads

Utilizing display ads in your advertising strategy is a powerful way to increase brand awareness. Download our guide to learn about display capabilities today.

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What to Include in Your RFP

When you’re using an RFP to find a new digital marketing agency, the process can be overwhelming. We’re here to make it easier. Learn more today!

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How to Advertise on Amazon and Optimize for Amazon SEO

Ready to take on the Amazon? We have best practices on how your business can maximize the platform. Download our guide to Amazon advertising and SEO. 

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Index Coverage Report

With Google’s Index Coverage tools, you can get valuable insights into URL status codes, crawl errors, and so much more. Not sure where to start? Download this.

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Infographic

User-Generated Content for your Education Marketing Strategy

User-generated content (UGC) could seriously boost your higher education institution’s marketing strategy. Find out how to ace UGC now.

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A Quick Site Speed Flowchart

Site speed is oh-so-important. A fast site improves your user experience and boosts your rankings. Wondering how to improve your site speed? Use this flowchart.

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Your Guide to Mobile-Friendly Websites

With Google’s mobile-first index, it’s vital to ensure that your website is mobile friendly. Read our guide and get started now.

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Slides

SEO 101

Need to refresh your search engine optimization knowledge? Download our SEO 101 slides and step up your organic search game.

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Webinar

How to Build a Data-Driven Content Strategy

Learn how to craft a successful content strategy from three experts from Perfect Search Media™ and seoClarity. Watch our webinar recording and start making an impact today.

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Whitepaper

The Marketer’s Guide to Data-Driven Content Marketing

The internet is an increasingly competitive landscape for content. It’s tough to create high-quality, personalized content that stands out. Learn how you can use data to inform your content creation and get traffic.

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Infographic

Incorporating Voice Search Into Your E-Commerce Strategy

Whether you prefer Siri, Google, or Alexa, there’s no denying that voice search is more than just a bad. Find out how voice search can be part of your e-commerce strategy.

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Infographic

Social Media Advertising for Higher Education

Find out how your education organization can reach prospective students where they spend time. Social media should be a major focus. Find out why.

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Infographic

How to Align Your E-Commerce Strategy with the Buyer’s Journey

Revamping your e-commerce advertising strategy? Learn how to align your plan to the classic marketing concept.

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Infographic

A Comprehensive Guide to A/B Testing Your Website

Dive into the A, B, C’s of A/B testing and how your business can incorporate it into your digital marketing strategy now.

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Infographic

How To Make Your E-Commerce Business Stand Out

The majority of Americans shop online. Our latest infographic  will help you figure out how you can make your e-commerce business stand out.

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Infographic

Why You Need to Ace Digital Marketing for Higher Education

The education has gone digital. Discover how prospective students are looking for higher ed organizations and what you can do about it.

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Infographic

How to Optimize for Mobile in a New Mobile-First World

Get the facts for yourself. Learn some cold, hard stats on just how important mobile is, mobile-friendliness best practices, and even some helpful tools. 

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