Advertising on Instagram | Instagram Marketing Agency | PSM



"Without Perfect Search, our Adwords campaign would be a disaster, but thanks to them we have a solid online marketing strategy and we are seeing positive results that we wouldn’t have otherwise."
Aaron Macke/Scott Mason

Instagram – Social Media Marketing

Instagram Advertising

No, Instagram isn’t just for snapping pictures of your brunch and making your friends jealous. Instagram is the fastest growing social site around. Not only that, but advertising on Instagram is still new. With a quickly expanding user base and a market that isn’t oversaturated, why not consider advertising your business on Instagram? (And then tell us where your favorite brunch spot is. Priorities, people.)

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Why advertise on Instagram?

Instagram uses the Facebook advertising platform.

And that’s fantastic news. You get all of the benefits that come with using the most advanced social media advertising platform. Thanks to the Facebook advertising platform, your business can take advantage of thorough demographic targeting, the Facebook pixel, and an always-improving interface. Want to target an audience of millennial guys with beards? Or mothers who love to cook? No problem.

Instagram promotes a seamless, engaging ad experience for users.

Because Instagram ads involve high-quality images, creative ad copy, and don’t disrupt the user’s Instagram feed, it encourages your audience to engage with your ad. Audiences can like and comment on your advertisement, and they can even follow your brand.  There are also custom call-to-action buttons like “Shop Now” and “Learn More.” By emphasizing the user experience, Instagram advertising means that your target audience can be even more likely to engage with your brand and visit your website.

Instagram ads are image-based, ideal for B2C and e-commerce companies.

Are you a furniture company? A food delivery service? A clothing store? Then advertising on Instagram might be perfect for you because you can easily showcase your product. It’s a great way to connect with and reach consumers who might want to buy your armchair, your pasta primavera, your cummerbunds, or what have you. Of course, you don’t have to sell a tangible product to take advantage of Instagram’s image-focused advertising. Because the platform encourages creativity and cleverness, there are so many possibilities for drawing the ideal audience to your business. And don’t worry—we’ll supply the creative and the clever for you.

Instagram advertising is always expanding to new audiences.

It’s not search based, meaning that your ad can reach people who aren’t yet familiar with your awesome business. This is in addition to reaching people who already know and love your brand. Win-win!

How Perfect Search will enhance your Instagram advertising campaign

We’re already Facebook advertising experts.

Thus, by the transitional property (or something like that—high school geometry is a bit rusty), we’re also Instagram advertising experts. Our team is adept at creating and managing high-performing, customized, data-driven campaigns. Plus, since the two platforms share an interface, we can launch Instagram campaigns that correspond with your Facebook campaign.

We offer in-house design services.

So images are central to Instagram advertising, go figure. Don’t stress over creating the flawless image. We’ll take care of that for you, too. Our design team can create engaging, stunning Instagram ads perfect for your brand. Learn more here.

We always customize strategy, campaigns, and our exhaustive reporting.

Say goodbye to automatic ads and boilerplate analyses.

In terms of performance and brand awareness, Instagram is an incredibly viable advertising channel. Didn’t we tell you it’s not just for photographing your brunch?

Contact us to learn more about how your business can benefit from Instagram advertising.

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