Conversion Rate Optimization, A/B Testing, & UX

How do customers experience your website? We got you.

Sometimes you just need one final push. Our Conversion Rate Optimization best practices and A/B Testing drives leads and grows sales.

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Our SEO Services

Conversion rate optimization (CRO) is the process of ensuring that your website is set up to help guide users through pages and convert at crucial touchpoints.

CRO involves making sure that important information (whether it be content, images, calls-to-action, reviews, navigation, and anything in-between) is displayed in such a way where a user finds it both compelling and easy to find and convert on the website.

Some of our CRO services include:

A/B testing: We utilize enterprise-level A/B testing tools to build and analyze tests that provide statistically significant results customized to your audience.
User Experience (UX) audits: Our SEO and design teams review your website at a page-type level to provide specific user experience improvement recommendations based on best practices and previous learnings.
Site Speed: Using tools from Google and other third-party applications, we find opportunities to speed up your website on both mobile and desktop to improve both user experience and rankings.

Perfect Search’s SEO and Design teams work together to ensure your site is optimized around user experience, allowing you to focus on other important projects.

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Our SEO clients have seen a 94% increase in conversion rate from 2023 to 2024

Why Work With Us

Conversions are more likely to occur when the user has a positive interactive experience on a website. That’s why CRO and user experience design go hand-in-hand. UX covers what a user will experience—like site clarity or aesthetics—when he or she interacts with your product.

When your site is useful, easy to use, and visually pleasing, you’ll improve customer satisfaction and loyalty.

CRO and UX one of the key pillars in improving a website’s SEO. After all, if users do not convert after they click on your listing in the search results, your business doesn’t grow.

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