CRO, A/B Testing, & User Experience | Perfect Search Media

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Conversion Rate Optimization

WHAT IS CONVERSION RATE OPTIMIZATION (CRO)?

Conversion rate optimization (CRO) is the process of ensuring that your website is set up to help guide users through pages and convert at crucial touchpoints.

CRO involves making sure that important information (whether it be content, images, calls-to-action, and anything in-between) is displayed in such a way where a user finds it both compelling and easy to convert on the website.

 

WHAT DOES CRO HAVE TO DO WITH USER EXPERIENCE (UX)?

Conversions are a more likely to occur when the user has a positive interactive experience on a website. That’s why CRO and user experience design go hand-in-hand. UX covers what a user will experience—like site clarity or aesthetics—when he or she interacts with your product.

When your site is useful, easy to use, and visually pleasing, you’ll improve customer satisfaction and loyalty.

At Perfect Search, we consider CRO and UX one of the key pillars in improving a website’s SEO. 

WONDERING WHAT TYPES OF CRO-FOCUSED PROJECTS YOU CAN EXPECT TO SEE FROM US?

Some of our CRO services include:

  • A/B testing: We utilize enterprise-level A/B testing tools to build and analyze tests that provide statistically significant results.
  • UX audits: Our SEO and design teams review your website at a page-type level to provide specific user experience improvement recommendations.
  • Site Speed: Using tools from Google and other third-party applications, we find opportunities for optimizations to speed up your website on both mobile and desktop.

Perfect Search’s SEO and design teams work together to ensure your site is optimized around user experience, allowing you to focus on other important projects.

READY TO TAKE THE NEXT STEP?

Contact us today to learn more about our customized SEO solutions, including Conversion Rate Optimization. 

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