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Conversion rate optimization (CRO) is the process of ensuring that your website is set up to help guide users through pages and convert at crucial touchpoints.
CRO involves making sure that important information (whether it be content, images, calls-to-action, and anything in-between) is displayed in such a way where a user finds it both compelling and easy to convert on the website.
Conversions are a more likely to occur when the user has a positive interactive experience on a website. That’s why CRO and user experience design go hand-in-hand. UX covers what a user will experience—like site clarity or aesthetics—when he or she interacts with your product.
When your site is useful, easy to use, and visually pleasing, you’ll improve customer satisfaction and loyalty.
At Perfect Search, we consider CRO and UX one of the key pillars in improving a website’s SEO.
Some of our CRO services include:
Perfect Search’s SEO and design teams work together to ensure your site is optimized around user experience, allowing you to focus on other important projects.