37.5% Increase
in revenue
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How Blitsy Optimized Their Paid Search Account & Improved Their Cost-Per-Acquisition
Case study:
Paid Search
E-Commerce
Paid Search
E-Commerce
Goal
Blitsy, an arts and crafts e-commerce business, wanted to improve their paid search account’s overall efficiency by improving their cost per acquisition.
Our strategy
Interested in learning more about our paid search proven process? Explore our Paid Search services.”
Quinn Dolan
Manager, Search & Social Strategy
Strategically reallocated budgets across Search, Shopping and Display campaigns and focused on high ROAS keywords and products
Implemented more granular bidding strategies on Search and Shopping campaigns
Pushed additional display remarketing and RLSA volume and launched responsive ads to test a new ad format
Overlayed Search campaigns with “similar to” audiences and bid up on these audiences to push for more conversion volume at a lower CPA
Results
“We’re a results-driven business and Perfect Search continues to meet our expectations.”
Ross Petersen
CEO, Blitsy
37.5% Increase
32% Increase
40% Increase in
What this means for your business
Perfect Search grew Blitsy’s most effective channels--like remarketing--and scaled back on other channels. Properly allocating your budget across your advertising channels can make a significant impact on your account’s performance.