Blitsy | Perfect Search Media
How Blitsy Optimized Their Paid Search Account & Improved Their Cost-Per-Acquisition

Case study:
Paid Search
E-Commerce

Goal

Blitsy, an arts and crafts e-commerce business, wanted to improve their paid search account’s overall efficiency by improving their cost per acquisition.

Our strategy

Interested in learning more about our paid search proven process? Explore our Paid Search services.”

Quinn Dolan
Manager, Search & Social Strategy

Strategically reallocated budgets across Search, Shopping and Display campaigns and focused on high ROAS keywords and products

Implemented more granular bidding strategies on Search and Shopping campaigns

Pushed additional display remarketing and RLSA volume and launched responsive ads to test a new ad format

Overlayed Search campaigns with “similar to” audiences and bid up on these audiences to push for more conversion volume at a lower CPA

Results

“We’re a results-driven business and Perfect Search continues to meet our expectations.”

Ross Petersen
CEO, Blitsy

37.5% Increase
in revenue

32% Increase
in transactions

40% Increase in
in overall ROAS

What this means for your business

Perfect Search grew Blitsy’s most effective channels--like remarketing--and scaled back on other channels. Properly allocating your budget across your advertising channels can make a significant impact on your account’s performance.

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

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