How Columbia University increased their site traffic through consolidation

Case study:
SEO & Content


Columbia University wanted to increase online awareness of their residential and online Master of Social Work programs while driving more prospective student leads and enrollments.

Our strategy

“Higher education has a long sales funnel. Find out how to get the best marketing return on it.

Eric Yarnik
Director, Search & Social Advertising

The Perfect Search team acted as digital marketing consultants while Columbia reworked and consolidated two of their social work sites to one domain.

We updated meta data site-wide, disavowed faulty backlinks, maintained site health, and provided SEO-informed suggestions on the new site’s design, layout, and content.

After the new site launch, Perfect Search has continued to provide comprehensive SEO services to the consolidated site. From content updates to technical check-ups, our optimizations helped grow the consolidated site’s organic traffic. 


“We know we can trust them to ensure our digital strategy is top notch.”

Mary Lea Awanohara
Director of Marketing, Columbia University School of Social Work

26% increase in YoY traffic from 21,330 to 26,919

Columbia Case Study Graph

What this means for your business

From making device bid adjustments to A/B testing big landing page changes, Perfect Search helped Columbia University drive more prospective student leads and enrollments.

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a free site audit.

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