Craft Store | Perfect Search Media

Case study:
Paid Search
E-Commerce

Goal

An Arts and Crafts Retailer that just launched an e-commerce site wanted to grow in-store visits through Google Ads while decreasing overall cost per store visit.

Our strategy

Perfect Search built an account focused on driving in-store visits by utilizing "near me" keywords and highly specific geo-targets.

We adjusted bids across keywords, devices, ad schedule, and audiences to hit the right users at the right time.

We consistently tested new ads across Search and Display and specifically focused on CTAs that would drive in-store traffic.

We significantly increased bids based on users' proximity to Google My Business store locations.

Results

43% Increase in in-store visits

34% decrease in cost/store visit

67% increase in CTR

12% decrease in average CPC

What this means for your business

Businesses with brick-and-mortar locations can use Google Ads to drive in-store traffic. Through highly geo-targeted campaigns and consistent optimizations and testing, you can decrease cost per store visit, too.

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a free site audit.


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