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Built out brand campaigns, “dental insurance” keyword campaigns, and target audience campaigns like dental insurance for seniors, millennials, and families. We bidded aggressively for search impression share and top position in the search results.
Tested new ad copy in regular cycles to increase click through rates on our ads.
Set up custom tracking to track searches from website views to paying customers.
Introduced remarketing campaigns to encourage people who viewed the website to return and sign up for insurance.
Optimized budget by location and cost per new customer.
Your business can dominate online advertising in your vertical while also improving click through rate on your ads and conversion rate on your website. Regular ad testing, bid & budget optimizations, and remarketing can help you make the most of your advertising spend.