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Perfect Search structured Google Shopping campaigns so each magazine had its own ad group, resulting in a total of over 1,000 ad groups. The team optimized each magazine bid individually, rather than by magazine category.
We customized ad copy for various holidays, including Black Friday.
Our team made manual CPC bidding as opposed to automated bidding. We also made keyword-level optimizations and paused keywords and product groups that were unprofitable.
We made bid adjustments to ensure the highest ROAS (return on ad spend) and utilized clickshare to determine specific areas of growth.
Custom bids and expert search management can make a big impact on revenue and ROI. Still using automatic bid management? It's time for a change.
Our digital marketing services will take your business to the next level.
Start your journey with a free site audit.