How a Department Store Tested New Paid Search Channels & Improved Their ROI
For a long time, the department store’s primary revenue driver was in-store purchases. The company wanted to make their e-commerce site a larger part of their marketing priorities. Perfect Search worked with the department store company to increase online revenue from paid channels.
Perfect Search reallocated budgets across branded campaigns and adjusted the maximum cost-per-click (CPC) bids. These increased bids led to increases in average position and improved click-through-rate (CTR).
Our team adjusted the Google shopping campaign to only spend on the website’s most profitable products.
The Perfect Search team created Stage’s first Google Display Remarketing campaign. We set up new audiences, placements, and ad creative.
What this means for your business
Make sure that you’re taking advantage of all the paid search channels out there. If your business hasn’t tried Google Shopping or Remarketing, Perfect Search can help. Thanks to our team’s efforts, the department store saw a positive ROI for paid search and increased their digital marketing budget.
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