Case study:
Paid Search


A Film Academy wanted to maintain conversion volume while increasing the account’s efficiency.

Our strategy

Eric Yarnik
Director, Search & Social Advertising

Decreased wasted and inefficient spend by restructuring the account and implementing match types across every ad group.

Significantly increased cost per conversion efficiency by implementing a custom bid strategy across campaign programs and match types in addition to testing bidding automation in others.

Further improved account efficiency by analyzing the wealth of historical data to better allocate our spend across campaigns, locations, programs, and seasonality.


“Their team’s personal involvement and data-driven approach stands out, along with their open communication and great customer service.” 

Jeremy Snepar
CEO & Co-Founder, New York Code + Design Academy

35% increase in applications

NYFA Case Study Graph

17% decrease in cost

6% increase in Request for Information form submissions

What this means for your business

By establishing a strong paid search account foundation, Perfect Search helped the Film Academy increase student applications and decrease ad spend. Making sure your Google Ads account is in good shape will help you achieve your business goals.

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