“Constant A/B testing is so important. Check out our comprehensive guide to A/B testing!”
Goal
National Gift Card (NGC) wanted to grow their business and increase order volume while remaining under a $50 cost per conversion.
Our strategy
Made keyword optimizations like cutting irrelevant search terms, adding negative keywords, and optimizing bid adjustments to improve campaign performance.
A/B tested ad copy to evaluate the efficacy of different value propositions and calls-to-actions.
Optimized landing pages in accordance with insights from paid search performance and user engagement data.
Created a new campaign targeting Digital Visa Card keywords, a special offer from NGC.
Results
40% increase in conversions
23.7% decrease in cost per conversion
71.61% increase in clicks
What this means for your business
Frequent testing and vigilant optimizations are essential to a healthy paid search account. By A/B testing new ads, actively monitoring search terms and adjusting bids, and creating new non-branded campaigns, Perfect Search helped NGC grow sales and remain well below their cost per conversion goal.