How NGC Maintained a Low CPC While Growing Their Business

Case study:
Paid Search


National Gift Card (NGC) wanted to grow their business and increase order volume while remaining under a $50 cost per conversion.

Our strategy

“Constant A/B testing is so important. Check out our comprehensive guide to A/B testing!”

Drew Gorenz
Analyst, Search & Social Strategy

Made keyword optimizations like cutting irrelevant search terms, adding negative keywords, and optimizing bid adjustments to improve campaign performance.

A/B tested ad copy to evaluate the efficacy of different value propositions and calls-to-actions.

Optimized landing pages in accordance with insights from paid search performance and user engagement data.

Created a new campaign targeting Digital Visa Card keywords, a special offer from NGC.


“Having some personal career experience in the SEO space, I knew I wanted to work with professionals who could out-think me and come to the table week-after-week proactively with ways to help drive our business forward.”

Eric Thiegs President
National Gift Card

40% increase in conversions

NGC Case Study Graph

23.7% decrease in cost per conversion

71.61% increase in clicks

What this means for your business

Frequent testing and vigilant optimizations are essential to a healthy paid search account. By A/B testing new ads, actively monitoring search terms and adjusting bids, and creating new non-branded campaigns, Perfect Search helped NGC grow sales and remain well below their cost per conversion goal.

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

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