40% increase in conversions
Made keyword optimizations like cutting irrelevant search terms, adding negative keywords, and optimizing bid adjustments to improve campaign performance
A/B tested ad copy to evaluate the efficacy of different value propositions and calls-to-actions
Optimized landing pages in accordance with insights from paid search performance and user engagement data
Created a new campaign targeting Digital Visa Card keywords, a special offer from NGC
“Having some personal career experience in the SEO space, I knew I wanted to work with professionals who could out-think me and come to the table week-after-week proactively with ways to help drive our business forward.”
Frequent testing and vigilant optimizations are essential to a healthy paid search account. By A/B testing new ads, actively monitoring search terms and adjusting bids, and creating new non-branded campaigns, Perfect Search helped NGC grow sales and remain well below their cost per conversion goal.
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