The Perfect Search team created an extensive Google Ads account. Utilizing our proprietary technology that allows us to create a large, comprehensive account efficiently, we crafted 91 campaigns targeting 3.35 million keywords and 1.7 million ads (yes, million!). This complex account structure allowed Packback to reach students looking for one of their thousands of e-textbooks.
We also performed thorough A/B testing on ad copy variants. For example, we tested including the title or the ISBN number to be included in the copy. This effort led to an increase in click through rate.
"From all of our touch points in their firm, Perfect Search has been instrumental in our success."
Building out paid search campaigns with thousands of long-tail keywords sounds daunting, but it's well worth it. Working with an agency experienced with sophisticated accounts makes this process so much easier and more effective.