Wedding Photography and Videography Company | Perfect Search Media

Case study:
Paid Search

Goal

At the beginning of their engagement with Perfect Search, this wedding photography and videography company wanted a more refined and manual search and social advertising strategy that would increase efficiency and volume of leads.

Our strategy

We completely restructured their search account and implemented a manual keyword level optimization strategy.

We built out thousands of location specific long tail keywords and tested ad copy messaging.

Results

64% increase in YOY conversion rate

GSPV Case Study Graph

13% increase in conversions

6.2% decrease in cost-per-conversion

What this means for your business

Don't assume automation is automatically better. A manual search and social advertising strategy is often beneficial for everything from bid adjustments to keyword-level optimizations. In this case, a manual strategy boosted the conversion rate and decreased the cost per conversion.

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