At the beginning of their engagement with Perfect Search, this wedding photography and videography company wanted a more refined and manual search and social advertising strategy that would increase efficiency and volume of leads.

Our strategy

We completely restructured their search account and implemented a manual keyword level optimization strategy.

We built out thousands of location specific long tail keywords and tested ad copy messaging.


64% increase in YOY conversion rate

GSPV Case Study Graph

13% increase in conversions
6.2% decrease in cost-per-conversion

What this means for your business

Don’t assume automation is automatically better. A manual search and social advertising strategy is often beneficial for everything from bid adjustments to keyword-level optimizations. In this case, a manual strategy boosted the conversion rate and decreased the cost per conversion.

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a free site audit.