How Buckler's Expanded Their Keyword Portfolio & Increased Organic Traffic


Buckler’s Remedy was a brand-new website with a handful of pages and a small keyword portfolio. They wanted to expand their keyword rankings and increase monthly organic traffic.

Our strategy

Because Buckler’s was a new site, Perfect Search determined that the best way to increase keyword rankings and organic traffic was through incorporating valuable long-tail keywords throughout the site.

Perfect Search performed extensive keyword research and incorporated high-volume, low-competition keywords in meta data and on-page content.

Our content team helped shape Buckler’s blogging strategy. We researched informational, long-tail queries and wrote blog topics around queries like “benefits of sweet almond oil for your skin” and “how to choose the best hand cream for dry skin”.


183% increase in the number of ranking keywords over 3 months
22% increase in the number of keywords ranked in the top 10 positions in the SERP over 3 months
30.11% increase in organic traffic between February 2017 and March 2017

Since the website is still new, MoM increases show promising growth

What this means for your business

Through a detailed keyword research process and a strong content strategy, Perfect Search has consistently helped businesses like yours expand their keyword portfolio and increase organic traffic growth.

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a free site audit.