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How this conversational AI platform improved organic traffic and gained momentum to their enterprise application pages
Case study:
SEO & Content
B2B
SEO & Content
B2B
Goal
Our client wanted to establish themselves as thought-leaders within their industry and improve their organic traffic for conversational AI-related keywords.
Our strategy
We conducted a deep-dive of our client’s site to survey technical health, update their robots.txt file and XML sitemap, review and fix any redirect errors, and perform a site speed audit and optimization.
We focused on our client’s content---targeting high-priority keywords as well as optimizing metadata for all high-traffic blog posts and pages.
We reviewed new and existing blog content with a focus on readability, keyword inclusion, and Google’s E-A-T guidelines.
We created monthly SEO reports and biweekly keyword reports to track keyword movement and rankings. Depending on our findings, we adjusted our optimizations accordingly.
Results
What this means for your business
Your business does not need to be a household name in order to become a thought leader in your software space. Ensuring your strong, keyword-rich content lives on a technically sound foundation will help establish your presence on Google’s SERP no matter how niche your field. The proper optimizations can yield improvements in organic traffic, keyword rankings, and help bring your site to your target audience.