Information Technology Company | Perfect Search Media

Case study:
SEO

Goal

This information technology company wanted to scale their business and improve their SEO & content strategy to increase their qualified leads.

Our strategy

We improved their website’s technical health by optimizing their robots.txt file and XML sitemaps. We recommended fixes for pages that were orphaned or 404ing, made improvements to their internal linking structure, conducted a bounce rate analysis, and found all instances of redirect chains.

We worked with their team to create priority and secondary pages to optimize based on each product offering. Our efforts totaled optimizations to 58 webpages and existing blog posts, 160 metadata tags, and 53 new blog posts. We also provided 101 blog topic suggestions based on keyword research and industry trends.

We provided UX reviews analyzing the homepage, product pages, and “Request a Demo” page with our design team to improve the overall experience and design for users, as well as created A/B testing ideas to further invest in CRO.

Results

60% Increase in MoM on-demand product demo requests

29.8% increase in MoM organic traffic

30% increase in total keywords since the beginning of the engagement

What this means for your business

Your website does not have to be in need of a complete overhaul in order to see serious gains in organic traffic, keywords, and leads. By honing in on technical health, specific content, keyword campaigns, and user experience, your company will see impressive SEO lifts.

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a free site audit.

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