How an information technology company scaled their business and improved their SEO & content marketing strategy to increase qualified leads
Goal
This information technology company wanted to scale their business and improve their SEO & content strategy to increase their qualified leads.
Our strategy
We improved their website’s technical health by optimizing their robots.txt file and XML sitemaps. We recommended fixes for pages that were orphaned or 404ing, made improvements to their internal linking structure, conducted a bounce rate analysis, and found all instances of redirect chains.
We worked with their team to create priority and secondary pages to optimize based on each product offering. Our efforts totaled optimizations to 58 webpages and existing blog posts, 160 metadata tags, and 53 new blog posts. We also provided 101 blog topic suggestions based on keyword research and industry trends.
We provided UX reviews analyzing the homepage, product pages, and “Request a Demo” page with our design team to improve the overall experience and design for users, as well as created A/B testing ideas to further invest in CRO.
Results
What this means for your business
Your website does not have to be in need of a complete overhaul in order to see serious gains in organic traffic, keywords, and leads. By honing in on technical health, specific content, keyword campaigns, and user experience, your company will see impressive SEO lifts.