How Columbia University Increased E-Mail Sign-Ups Through Ad Creative Testing

Case study:
Social Media Advertising


Columbia University wanted help increasing their student enrollment leads while and account efficiency.

Our strategy

“Social media advertising for higher education is all about the long game. Find out why.

Drew Gorenz
Analyst of Search & Social Advertising

We improved creative by refreshing and creating new ads frequently.

We targeted for non-remarketing audiences by creating lookalike audiences based on past converters, locations, and interests.

We created a comprehensive ad testing strategy and tested different ad creative for various audience segments and targeting.


“Thanks to Perfect Search, our brand’s presence has greatly expanded--and this expansion has come with a positive ROI.”

Mary Lea Awanohara
Director of Marketing, Columbia University School of Social Work

64.3% decrease in cost/contact form submission

Columbia Case Study Graph

600% increase in Facebook contact form leads

620% increase in contact form conversion rate

What this means for your business

Joining our digital marketing expertise with your industry knowledge, we can help you increase leads for your school’s contact forms and save you money on advertising.

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a free site audit.

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