Columbia School of Social Work | Perfect Search Media
How Columbia University Increased Email Signups Through Ad Creative Testing

Case study:
Social Media Advertising
Education

Goal

Columbia University wanted Perfect Search to help increase their student enrollment leads while also improving account efficiency.

Our strategy

“Social media advertising for higher education is all about the long game. Find out why.

Drew Gorenz
Analyst of Search & Social Advertising

Improved creative by refreshing and creating new ads frequently

Improved targeting especially for non-remarketing audiences by creating lookalike audiences based on past converters, locations, and interests

Created a comprehensive ad testing strategy and tested different ad creative for various audience segments and targeting

Results

“Thanks to Perfect Search, our brand’s presence has greatly expanded--and this expansion has come with a positive ROI.”

Mary Lea Awanohara
Director of Marketing, Columbia University School of Social Work

64.3% decrease in cost/contact form submission

Columbia Case Study Graph

600% increase in Facebook contact form leads

620% increase in contact form conversion rate

What this means for your business

With our digital marketing expertise and your industry knowledge, we can help you increase contact form leads greatly for your school and save you a considerable amount of money on advertising.

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

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