Stay in touch with digital marketing & those who know it best.
Sign up for the Perfect Search newsletter.
How this Craft Store increased revenue and awareness through advertising unique weekly sales
Case study:
Social Media Advertising
E-Commerce
Social Media Advertising
E-Commerce
Goal
This Craft Store transformed their company from solely brick and mortar to e-commerce in October 2018. They wanted to increase e-commerce revenue and awareness of their e-commerce transition through advertising their unique weekly sales.
Our strategy
Our creative team synced with their marketing team to create 5+ unique weekly deal ads designed for the time-sensitive promotions. (They have “Weekly deals” that will last anywhere from 1 day to the whole week).
We tested different UVPs and ad copy to find the most enticing message for users in order to decrease CPCs and increase relevant paid traffic.
We tested different ad images (product vs general promotion imagery) in order to find the most appealing visual for users and decrease CPCs and increase relevant paid traffic.
We tested different landing pages for different promotions in order to find the strongest landing page experience for the user.
We tested different product promotions from their comprehensive list of weekly deals in order to find the best products and promotions that prospecting and remarketing audiences respond to.
Results
What this means for your business
If you’re a retail site with lots of promotions, it pays off to set up unique, targeted social ads for them. Doing so can help decrease your CPCs, improve CTR, and grow revenue.