How to Allocate Your Digital Marketing Budget Across Different Channels

The marketing landscape is vast and contains many channels – both online and off – that you could take advantage of if only you had the budget. Just as every industry is different, every budget will be different. This guide contains a few basic steps everyone should follow when allocating their budget across multiple channels.

What’s Covered

  • Setting SMART marketing goals
  • Researching the competition
  • Choosing the right channels
  • Evaluating and optimizing

Who Should Read This

  • Digital marketers
  • Marketing leaders
  • Anyone planning a marketing budget
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