How an E-Commerce Software Platform Significantly Improved CPL After Their Digital Marketing Relaunch
Goal
An e-commerce software platform wanted to ramp up its digital marketing after pausing advertising for a year due to the COVID-19 pandemic. In addition to relaunching their campaigns, Perfect Search worked with the company to drive more leads efficiently and obtain higher-quality leads to improve their close rates.
Our strategy
Perfect Search started by restructuring their previous Google Search campaigns and focusing on keyword optimizations to improve paid search performance. This restructure included removing general keywords, targeting specific long-tail keywords, and arranging campaigns around unique services and landing pages.
Based on lead quality feedback, we consistently adjusted keywords and campaign budgets to obtain more high-quality leads.
The team also launched display campaigns to drive high-funnel brand awareness efforts and promote the brand’s unique content and video assets.
Results
What this means for your business
By restructuring old campaigns, expanding your keyword bids, and implementing an aggressive negative keyword strategy, you can radically improve your search campaign performance—and you can often see impactful results in just a few months. Adding on another layer of high-funnel content marketing through display advertising can build your remarketing lists and add leads to your system from your target audience, even if they are not quite ready to convert.