Generative Search Engine Optimization

Be visible in AI search results. Get discovered, cited, and recommended in AI-driven search experiences across ChatGPT, Gemini, Perplexity, Claude, and beyond.

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What Is Generative Search Engine Optimization?

Generative Search Engine Optimization (GEO) helps your company show up in AI-powered search experiences.

As users increasingly rely on large language models (LLMs) for answers, brand visibility depends on whether AI systems recognize, trust, and reference your content in their responses.

Perfect Search Media helps companies:

  • Understand how they currently appear in generative search
  • Identify where competitors are being cited
  • Optimize web content so AI results accurately include your products and services

This work builds on proven SEO fundamentals while adapting them for how AI discovers and summarizes information.

See How You Appear in AI Search

Our SEO clients saw 248% growth in keyword rankings from 2023 to 2024

Our Generative Search Optimization Process

Coffee cup on desk next to hand on the keyboard of a computer

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AI Search Visibility Audit

We start by establishing a clear baseline. You’ll walk away with a clear understanding of your current position and a prioritized roadmap. Our audit shares:

  • If and where your brand appears in major LLMs
  • Which pages are being referenced or ignored
  • Where high-intent AI prompts represent missed opportunities
  • How your competitors are winning AI visibility 

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AI Query Overview: Customer Profiles, Common Questions, and Intent

Generative search queries are longer, more specific, and more conversational. We show you: 

  • Real prompt patterns your audience is using
  • High-intent questions frequently asked in AI search engines
  • Content gaps that prevent your brand from being included

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Content Optimization for LLMs

AI tools rely on structure, authority, and clarity when selecting sources. We create and optimize content that aligns with how people actually ask questions in AI tools, in order to: 

  • Increase the likelihood of AI citations and mentions
  • Improve how your content is interpreted by LLMs
  • Strengthen topical authority across priority subjects
  • Reduce ambiguity around your brand and offerings

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Measure and Track Results

AI visibility can be measured when you know where to look. We track and report on: 

  • AI citations and brand mentions over time
  • Which pages are being referenced by LLMs
  • Visibility trends across generative platforms
  • AI’s impact on organic traffic and conversions

Why Work With Us

Generative Search Optimization is an evolution of SEO, and our agency was built on proven client successes through our digital marketing expertise. 

Our team brings deep experience in paid and organic search, content strategy, and search intent modeling, providing a strong foundation for optimizing brands in AI-driven environments.

 

15+ Years of Expertise

Google Analytics 4 Certified

Skilled UX/CRO Consultants

Data-Driven Content Expertise

Hubspot Certified Professionals

Crawl & Indexation Technical Expertise

“Perfect Search was our first investment in search engine optimization and after considering a few firms, we found that their results-driven approach and testing mentality would yield the largest ROI.”

Michelle Houser Goodyear
Michelle Houser
E-Commerce Manager
Goodyear Tire & Rubber Company

“The Perfect Search team’s insight has helped us increase our organic search rankings and attract a larger volume of high-quality prospective students. We’ve also been able to publish more blog posts and boost audience engagement. One of our campuses, in particular, was struggling with their organic search rankings. Soon after implementing Perfect Search’s strategies, we experienced a drastic improvement in the rankings of multiple keywords.”

Andrew Kouba Tcs
Andrew Kouba
Digital Strategist
TCS Education System

How We’ve Helped

How We’ve Helped

How We’ve Helped

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Ready to Improve Your Generative Search Visibility?

If your brand isn’t showing up in AI-generated answers, you’re already falling behind competitors who are.