How Columbia University Grew Student Enrollment


Columbia University wanted to increase online awareness of their residential and online Master of Social Work programs while driving more prospective student leads and enrollments.

Our strategy

Gathered data on performance across all audience segments to hone in on the right audience at the right time and drive improved ROAS.

Vigorously ad tested to find the best messaging for potential new leads.

Tested different creative elements like campus-focused vs. student-focused images and search ad formats.

Remarketed to users who had started but not completed their applications in order to increase application completion.


146% increase in lead rate

40% decrease in cost per conversion

What this means for your business

A strong paid search and paid social strategy can make a serious impact on your higher education organization. Perfect Search’s higher education marketing expertise can grow your school’s leads and brand awareness to help drive up application and enrollment numbers.

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Our digital marketing services will take your business to the next level.

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