How Columbia University Grew Student Enrollment

Case study:
Paid Search


Columbia University wanted to increase online awareness of their residential and online Master of Social Work programs while driving more prospective student leads and enrollments.

Our strategy

“Higher education has a long sales funnel. Find out how to get the best marketing return on it.

Eric Yarnik
Director, Search & Social Advertising

Gathered data on performance across all audience segments to hone in on the right audience at the right time and drive improved ROAS.

Vigorously ad tested to find the best messaging for potential new leads.

Tested different creative elements like campus-focused vs. student-focused images and search ad formats.

Remarketed to users who had started but not completed their applications in order to increase application completion.


“We know we can trust them to ensure our digital strategy is top notch.”

Mary Lea Awanohara
Director of Marketing, Columbia University School of Social Work

146% increase in lead rate

40% decrease in cost per conversion


What this means for your business

A strong paid search and paid social strategy can make a serious impact on your higher education organization. Perfect Search's higher education marketing expertise can grow your school's leads and brand awareness to help drive up application and enrollment numbers.

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a free site audit.

Call Email

Stay in touch with digital marketing & those who know it best.
Sign up for the Perfect Search newsletter.