Columbia School of Social Work | Perfect Search Media
How Columbia University increased student enrollments

Case study:
Paid Search


Columbia University wanted to increase online awareness of their residential and online Master of Social Work programs while driving more prospective student leads and enrollments.

Our strategy

“Higher education has a long sales funnel. Find out how to get the best marketing return on it.

Eric Yarnik
Director, Search & Social Advertising

Built a comprehensive search account and managed keyword, location, device bids manually to maximize the leads under the yearly budget

A/B tested multiple value propositions in ads and significant landing page testing changes to drive further efficiency

Helped drive users through the funnel with specific remarketing banner messages


“We know we can trust them to ensure our digital strategy is top notch.”

Mary Lea Awanohara
Director of Marketing, Columbia University School of Social Work

89.4% increase in conversions

CSSW Graph

31.5% decrease in cost

63.9% decrease in cost per conversion


What this means for your business

From making device bid adjustments to A/B testing big landing page changes, Perfect Search helped Columbia University drive more prospective student leads and enrollments.

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