How Epicodus Optimized Their Paid Search Account & Increased Student Applications


Epicodus wanted to increase the number of applications and email signups for their coding classes. To achieve this goal, we focused on testing, optimizing, and expanding their AdWords Search campaigns.

Our strategy

We conducted thorough keyword research and created new AdWords campaigns to target specific coding languages like PHP, Drupal, Ruby, and Rails.

By segmenting the AdWords account and going after valuable, relevant, and highly specific keywords, Perfect Search grew the overall account size to nearly 30,000 keywords.

From bidding up aggressively on remarketing lists for search ads (RLSAs) to A/B testing ad copy, the Perfect Search team constantly optimized each campaign.


96.4% increase in email sign-ups

Epicodus Case Study Graphs

23.8% increase in applications

11.1% decrease in cost per lead

What this means for your business

Are your AdWords search campaigns making the most of every opportunity? Perfect Search can help take your paid search strategy to the next level. Expanded keywords, diverse ad groups, and constant A/B tests can make a big impact.

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a free site audit.