How a Legal Service Restructed Their Paid Search Account & Decreased Their Cost-Per-Lead
The client wanted to both decrease their cost-per-lead metric while also scaling lead volume as long as it made sense. Previously, they had an independent consultant running their campaigns.
Our team completely restructured the account.
We implemented keyword bidding strategy based on match types with an emphasis on granular adjustments based on location, time of day, and network.
We tested and executed a custom mobile bid strategy that resulted in an exponential breakthrough in mobile traffic performance.
The Perfect Search team also built out hundreds of thousands of location-specific keywords.
What this means for your business
Seemingly small changes in your company’s paid search account can help you reach business goals. There are always optimizations to be made, from setting bid adjustments to improve efficiency to adding hyper-localized keywords.
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