“Google Analytics has a nifty cross-device tracking feature. Make sure you know what it’s all about.”
ReStockIt wanted to improve their paid search campaign efficiency while also improving their ROAS.
Perfect Search increased Shopping Campaign spend on branded searches and decreased inefficient non-branded spend.
We set up remarketing display campaigns to target previous visitors to website who did not originally convert.
We set up Dynamic Search Ad campaigns with targeted product groups.
We increased spend to top SKUs of the company and decreased inefficient spend in general terms and products.
We established and tested Bing Shopping and Search ads.
What this means for your business
B2B and e-commerce businesses can see a high ROAS when they balance the efforts between branded campaigns and high-performing products in Shopping and Search campaigns. Always ensure that you’re constantly evaluating your paid search strategy and trying new features and channels.
Ready to Take the Next Step?
Our digital marketing services will take your business to the next level.
Start your journey with a free site audit.