How Paro's Meta Data & Content Strategy Increased Their Keyword Portfolio

Case study:
SEO & Content
B2B

Goal

Paro launched its marketplace in 2016 and did not have a lengthy keyword portfolio. They wanted to expand their organic reach and capture long-tail keyword ranking opportunities.

Our strategy

Perfect Search conducted extensive keyword research in order to expand the quality and quantity of Paro’s keyword portfolio.

We compiled a list of valuable keywords like “outsourced finance department” and “outsourced finance.” Then, we integrated these keywords into meta data and on-page content. keywords into meta data.

The Perfect Search team also provided content strategy and copywriting services. We optimized existing blog posts and crafted new keyword-rich blog posts.

Results

81% increase in keyword portfolio over 2 months

Doubled keywords in the top SERP spots (1-20)

Remember those valuable keywords we added to the site? “Outsourced finance department” and “outsourced finance” broke into the top 5 positions in the SERP.

What this means for your business

Thorough keyword research is integral to expanding your keyword portfolio and increasing your rankings. Perfect Search can help your business discover new long-tail keywords to incorporate in your website’s meta data and on-page content.

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

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