130% increase in YOY ranking keywords
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How Saybrook University Increased Their Ranking Keywords & Organic Traffic
Case study:
SEO
Education
SEO
Education
Goal
Saybrook University wanted to increase organic traffic and keyword visibility for their site in order to grow student applications and enrollments.
Our strategy
“Check out my 5-step technical SEO checklist.”
Stephanie Castillo
Manager of SEO & Content
Perfect Search created a campaign landing page from start to finish, from content to design
We performed keyword research and created keyword-rich meta data and content optimizations
Our team provided technical support like reviewing crawl errors, optimizing the robots.txt file, and schema markup opportunities
We completed A/B testing for conversion rate optimization
Results
“Perfect Search is great at taking our feedback and suggesting new ideas and approaches.”
Michael Kaiser-Nyman
Epicodus, President
What this means for your business
By optimizing meta data and content with long-tail keywords and improving the site’s technical health, Perfect Search helped grow Saybrook University’s organic traffic and keyword portfolio. Make sure your site is in good technical health and is making the most of long-tail keywords. These adjustments can make a big impact on site performance.