How Saybrook University Increased Their Ranking Keywords & Organic Traffic

Case study:
SEO & Content


Saybrook University wanted to increase organic traffic and keyword visibility for their site in order to grow student applications and enrollments.

Our strategy

“Check out my 5-step technical SEO checklist.”

Stephanie Castillo
Manager of SEO & Content

Perfect Search created a campaign landing page from start to finish, from content to design.

We performed keyword research and created keyword-rich meta data and content optimizations.

Our team provided technical support like reviewing crawl errors, optimizing the robots.txt file, and schema markup opportunities.

We completed A/B testing for conversion rate optimization.


“Perfect Search is great at taking our feedback and suggesting new ideas and approaches.”

Michael Kaiser-Nyman
Epicodus, President

130% increase in YOY ranking keywords

TCS Saybrook Case Study Graph

6.14 increase in YOY organic traffic

What this means for your business

By optimizing meta data and content with long-tail keywords and improving the site’s technical health, Perfect Search helped grow Saybrook University’s organic traffic and keyword portfolio. Make sure your site is in good technical health and is making the most of long-tail keywords. These adjustments can make a big impact on site performance.

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a free site audit.

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