How this software company increased organic traffic to their website by 411%
Goal
This software company wanted to ramp up organic traffic to become a bigger name in the IT documentation software space and increase the number of product trials requested.
Our strategy
We optimized their XML sitemap and robots.txt files. This included fixing all status code errors as well as reviewing their internal linking and canonical tag structure.
We created new conversion tracking for their “Schedule a Demo” and “Start Free Trial” CTAs to better follow performance for all traffic channels.
We optimized their meta data and content on every single page of their website, as well as assisted in building out their new “Features” pages.
We provided monthly blog topic suggestions with segmented keyword research to increase their keyword portfolio.
We reviewed their backlink portfolio to remove any domains that were spammy in nature, as well as worked to gain new backlinks through Quora and HARO (Help a Reporter Out) requests.
Results
What this means for your business
Your business does not have to be a giant for SEO to be successful. When time is invested in SEO to craft a personalized strategy, small businesses can see extremely positive returns for organic traffic, keywords, and conversions that matter. Perfect Search is your partner in search engine optimization and driving organic traffic to your website.