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Perfect Search created 8 distinct Facebook audience targeting combinations to determine which users were most likely to register on iGive. Our comprehensive testing revealed that a Facebook lookalike audience overlaid with animal welfare interest targeting had the highest conversion rate.
With our new audience ready to go, we tested new ad images, copy, and headlines to boost Facebook ad performance. Our action-oriented copy and emotional imagery made substantial improvements to efficiency and cost-per-lead.
Creative Facebook targeting and ad testing can make a significant impact to your paid social advertising strategy. Perfect Search will make your Facebook strategy proactive, flexible, and efficient. Our campaign adjustments can help you achieve your KPIs.
Our digital marketing services will take your business to the next level.
Start your journey with a free site audit.