How The Chicago School of Professional Psychology Grew Their YoY Traffic

Case study:
SEO & Content


The Chicago School of Professional Psychology wanted to increase keyword visibility for their site, especially for program-relevant keywords, in order to grow organic leads and conversions.

Our strategy

“Want to improve your site’s backlink profile? Read this blog post.”

Stephanie Castillo
Analyst, SEO & Content

Performed keyword research and created keyword-rich meta data and content optimizations.

Provided technical support like reviewing crawl errors and the site’s backlink profile.


“Whether it's about customizing a report or becoming a source of technical knowledge, Perfect Search is there for us."

Mary Lea Awanohara
Director of Marketing and Communications, Columbia University School of Social Work

39% increase in YOY traffic

Saybrook Case Study Graph

72.1% increase in keyword rankings

What this means for your business

By optimizing meta data and content with long-tail keywords and improving the site’s technical health, Perfect Search helped grow The Chicago School of Professional Psychology’s organic traffic and keyword portfolio. Make sure your site is in good technical health and is making the most of long-tail keywords. These adjustments can make a big impact on site performance.

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