How to Improve Your Backlink Profile Through Unlinked Brand Mentions | Perfect Search Media

How to Improve Your Backlink Profile Through Unlinked Brand Mentions

Analyst, Search & Social Strategy
October 31, 2017

While link building can take precious time and resources, there’s a simple way you can build your backlink profile—without taking over your whole to-do list. Try pursuing unlinked brand mentions. It’s a low-effort, high-impact, and a totally white-hat SEO tactic.

 

Why is link building important for SEO?

Before we dive headfirst into how you can pursue unlinked brand mentions, let’s take a step back. Why should you even take the time to create link building campaigns? Good question.

1) Quality backlinks = higher rankings

The equation is really that simple. The more backlinks your company gains from reputable sites, the higher you will rank on the search engine results page (SERP). Your domain and page authorities will also increase as your backlink profile increases.

2) Your referral traffic increases

If the sites that are linking to you are high-quality and relevant to your own business, chances are sales will increase as well. Readers that are engaged and interested in the content of the linker’s page can click to your page and potentially even convert.

3) Relationships are built

Although the simple answer to why you are reaching out to a brand or company is to gain a link, this can also become the bridge to a new relationship with relevant sites within your industry. It’s a great way to gain trust from these websites through continuous outreach. And all it took was a link!

Now that you’ve been briefed on why link building is important, it’s time to delve into how you can pursue valuable backlinks through—drumroll, please—unlinked brand mentions.  

 

So, what exactly are unlinked brand mentions?

To put it simply, unlinked brand mentions are when a website, company, or individual has mentioned, utilized, or discussed your brand online within their blog post, web page, or overall page content, without giving your brand a follow link to your website.

Gaining these mentions as links are a lot easier than one may think, and it only takes a few steps to reach out.

 

Where can I find them?

There are multiple locations where you can find your company’s mentions. These include but are not limited to:

  • Google Search: Easily search for brand mentions (for free!) in Google Search by following this search query structure: “keyword/brand name/person name” -ownsite.com -twitter.com -facebook.com -google.com. Below is an example of how this should look:

 

 

  • Ahrefs Alerts: This tool crawls news, blogs, and forums and helps you find all mentions of your brand on the internet.
  • Moz Fresh Web Explorer: Similar to Ahrefs Alerts, the Fresh Web Explorer can analyze the mentions and links to your company, competitors, and targeted keywords.

 

How should I reach out?

So you’ve found a laundry list of web pages that are mentioning your brand (all praises, of course), without the coveted follow link. Now what?

First, prioritize the pages that are most valuable to your brand. The websites that are relevant, respected, and high-quality should be focused on first.

From there, write a short and concise email to send to the Webmasters. Make sure to avoid an extremely vague and robot-like template. More often than not, they will link to your brand since they have already mentioned it. If they do hesitate, simply move onto the next opportunity on your list.

Lastly, make sure to check the sites you have reached out to a few days later. Although they may not have responded to your email, they could have already implemented the change. Say thank you and remember, this could be the beginning of a new industry relationship!

 

--

Need more advice on how to pursue your unlinked brand mentions? Send us a tweet at @Perfect_Search.

Analyst, Search & Social Strategy
Courtney Culligan is recent DePaul University graduate, but she still loves cheering on her home state’s baseball team. (The Minnesota twins, obviously.) Her dream birthday present might include a ton of Sour Skittles, cheese curds, and a trip to Greece.

What our clients say

"We love working with the Perfect Search team. They communicate extremly well, pay attention to detail and are extremely analytical…"
Daniel Pessah
President

Tweets

Perfect Search Media
3h

The Great Escape Room was elementary, our dear followers. (Actually, it really put our problem-solving skills to wo…

Perfect Search Media
4h

Fascinating article on Google's monopoly on search. Thoughts? /

Perfect Search Media
21h

It's easy to get swept up in Google and ignore other search engines. Only 2/3 of searches made in the US are comple…

Perfect Search Media
1d

Happy birthday to Junior Analyst Paige! Thanks for all your hard work—and for giving us an excuse to eat two ice cr…

Perfect Search Media
1d

Want to create a healthier office environment? Check out this post--and look out for advice from the P…

Perfect Search Media
1d

If there's one thing we appreciate it's good advertising. Check out some of the best recent ads.

Perfect Search Media
1d

We're posted up at Table 78 at the Fair! Swing by our table until 5 PM today and learn about our digital…

Perfect Search Media
2d

Hey ! Perfect Search is at the Spring Career Fair today from 1:30-5 PM. Come say hey and learn about…

Perfect Search Media
2d

A $#%@! a day keeps the doctor away. Why swearing is actually good for you, according to science.

Perfect Search Media
2d

A great reminder from our CEO! Friends and family come first. Check out Ajay's Pillars of Happiness if you need adv…

Perfect Search Media
2d

A future without Lego landmines is a bright one. Here's to hoping development continues on these useful robots!

Perfect Search Media
3d

Are you a cat person or a dog person? Doesn't matter. Here's some great advice given to us from furry friends from…

Perfect Search Media
4d

The end may not be as nigh as it seems. Proof that humans are still needed and the computers aren't taking over our…

Perfect Search Media
4d

Item 1: Make a checklist. Done! Writing a checklist is a sure shot technique to ensure productivity right? Well, ma…

Perfect Search Media
5d

Looking for some more quality leads? Try Bing Ads. Here's how to get started with Google AdWords' counterpart.

Perfect Search Media
5d

Experiencing FOMO not having a Snapchat? Worry not, now you can see Snapchat content from outside the app.

Perfect Search Media
5d

You know what this world needs? More Gifs. No longer just for Snapchat, place these stickers on your Instagram stor…

Perfect Search Media
5d

Watch out, Alexa. The HomePod is coming. Check out Apple's version of the smart speaker.

Perfect Search Media
6d

Still trying to convince yourself it was worth it to buy a $1000 phone? Apple may be reconsidering the iPhone X as…

Perfect Search Media
6d

Google Analytics and SEO go together like PB & J. Check out how to use these Google reports to boost your SEO game.

Perfect Search Media
6d

It's time to get experimental. Have you tested AdWords Drafts and Experiments tool yet? Don't be scared. Read this…

Perfect Search Media
6d

Facebook introduced post "reactions" and our virtual interactions changed entirely. Now the social media giant is t…

Perfect Search Media
1w

Trolls. An unavoidable reality of the modern world. You may have been one of the 1.4 million to encounter this Twit…

Perfect Search Media
1w

People spend time on social media now more than ever. Stay on top of this powerful tool with these upcoming social…

Perfect Search Media
1w

Fall in love with data visualization over again with this post by Anna our senior designer.

Perfect Search Media
1w

There are now more Bitmoji options than grains of sand on earth. Let's get customizing!

Perfect Search Media
1w

You can now add your to-do list to Facebook. Maybe this update will make you actually do your errands.

Perfect Search Media
1w

Get to know our Perfect Search intern cohort in our latest round of internviews! Find out what V-Day gift they'd gi…

Perfect Search Media
1w

We *bid* you a Happy Valentine's Day! Celebrate with love, candy, and our last digital marketing valentine.

Perfect Search Media
1w

! Starting off our V-Day with some sweet .

Find us on Facebook