“Looking to spice up your business’s Facebook ad copy? Read this.”
Goal
Gifts For You Now wanted a dynamic, innovative advertising strategy that experimented with new ad formats and boosted sales.
Our strategy
Created animated ads to show off the brand’s biggest strength: product customization.
Used the new Facebook collection ads to show off multiple products in one ad with a theme and created dynamic ads for new users.
Tested and optimized dynamic remarketing advertising to increase the average consumer’s lifetime value.
Built out highly relevant prospecting audiences from lookalikes, general interests, and competitor interests to increase the company’s revenue.
Results
92% increase in YOY click through rate
36% decrease in YOY cost per click
65% increase in YOY return on ad spend
What this means for your business
A smart Facebook advertising strategy can seriously boost your e-commerce sales and improve your ROAS. Perfect Search has experience setting up a strong, diverse Facebook ad account that takes advantage of all of the latest ad formats and creative.