Posts by Alex Straley

One discussion that is popular in the world of digital marketing is the topic of content marketing versus search engine optimization (SEO). While some people used to make a distinction between the two strategies, today content and SEO are incredibly intertwined.
If you haven’t experimented with custom reports within Google Analytics, it’s a great tool that you can use to put different sets of information together in a very useful way. At the top of Google Analytics you should select “customization” and then click the “new custom reports” button.

I think that bounce rates get a bad rap. I do always prefer a low bounce rate to a high one, but sometimes a high bounce rate isn’t such a bad thing.  Let’s dig in to what a bounce rate is a bit.

A/B testing is a way to compare your original page (your “A” page) against one or more alternative versions of the page (your “B” “C” etc.


As you all are likely aware, there has been a recent concern over privacy since it was revealed that the NSA was compiling private information about people using information taken from companies like Google.  Whether or not these concerns will have any lasting effect is difficult to say, but t

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