Conversion Goals for New Association Marketing Leaders

Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.

2021 Holiday Marketing Trends for Non-Retail Businesses

For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that holiday spending will be up 5% in 2021 compared to 2020, despite rising inflation, higher prices …

Targeting Teens: What You Need to Know About Facebook and Google’s New Ad Rules

Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it.

Key Elements of Successful B2B Marketing Strategies

From small novelty products to massive software contracts, every business needs a unique marketing strategy. The best marketing strategies are closely aligned with the individual target audiences and business goals, especially when it comes to business-to-business (B2B) marketing.

What Is The Difference Between Retargeting and Remarketing?

Have you ever talked about a product with friends or searched for a company, and then suddenly your Facebook and Instagram are flooded with ads for that exact product?

The 4 Key Rules of Landing Page Design

When companies develop their online paid advertising or website strategies, many forget one key aspect: the landing page. 

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