Starting any new marketing leadership role is intimidating – transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.
For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for 19% or more of annual revenue. Deloitte’s annual holiday retail survey finds that holiday spending will be up 5% in 2021 compared to 2020, despite rising inflation, higher prices …
Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it.
From small novelty products to massive software contracts, every business needs a unique marketing strategy. The best marketing strategies are closely aligned with the individual target audiences and business goals, especially when it comes to business-to-business (B2B) marketing.
Have you ever talked about a product with friends or searched for a company, and then suddenly your Facebook and Instagram are flooded with ads for that exact product?
When companies develop their online paid advertising or website strategies, many forget one key aspect: the landing page.