On January 30, Reddit announced that it’s launching cost-per-click (CPC) bidding, the platform’s first performance-based bidding strategy.
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Learn about how the ever-growing Internet of Things will impact analytics, search and social advertising, and privacy.
If you haven’t tried a YouTube TrueView for Action campaign yet, it might be time to perform a test.
Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.
A few months ago, Google announced the end of AdWords and the introduction of new brands: Google Ads, Google Marketing Platform, and Ad Manager.
Amazon offers 2 types of advertising interfaces. One is Amazon Marketing Services, the other is called Amazon Seller Central.
Google has now rolled out “Google Signals,” which uses a customer’s account login to identify the same customer on multiple devices.