Paid Search | Digital Marketing Blog | Perfect Search
Best SEM Tools
Here are some of our team’s favorite paid search tools. Find out how you can get ahead of the data analysis game.
Whether you’re fresh on the job or you’re taking over a paid search account, it can be difficult to wrap your head around a new Google Ads account.

YouTube is now incorporated into the Search Partners ad network for Google Search ads. Get the low-down now.

On January 30, Reddit announced that it’s launching cost-per-click (CPC) bidding, the platform’s first performance-based bidding strategy. 

Learn about how the ever-growing Internet of Things will impact analytics, search and social advertising, and privacy.

If you haven’t tried a YouTube TrueView for Action campaign yet, it might be time to perform a test.

three plastic bottles on a video graphic

Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.

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