6 Issues Higher Education Marketers Face
Despite all the advantages that PPC advertising offers, higher education marketers still face a number of challenges when it comes to attracting and converting leads.
5 Enrollment Boosting Tips for Higher Education Ad Campaigns
Between fluctuating academic calendars, elaborate decision-making journeys, and a multitude of programs to promote, higher education marketers have their work cut out for them.
Optimizing your campaign demands constant adaptation to meet the needs of students throughout the year, which can be …
3 Pillars of Digital Marketing for Higher Education Programs
Enrollments in higher education programs are trending down. Colleges are feeling the impact of falling birth rates, increasing tuition costs, and concerns about inflation or loans. Amid declining enrollment rates, the competition for attention for higher education programs continues to rise.
The Power of Maximize Conversion Value Bidding in B2B Marketing
The Value in Values: Unleashing the Power of Maximize Conversion Value Bidding in B2B Marketing
10 Tips for Making The Best Healthcare Ads
Starting digital advertising for your wellness business is an exciting step, but it requires careful planning to create the best healthcare ads. Breaking through the surplus of advertisements and leaving a lasting impression is a significant challenge.
How to Improve Performance Max Ad Campaign Performance
Paid ad managers know all too well that Google remains one of the toughest platforms to optimize due to frequent updates and limited visibility into metrics and reporting. Optimizing paid ads remains one of the toughest nuts for marketers to crack; Performance Max campaigns are no exception.
How To Prevent Healthcare Ad Restrictions in Google and Meta
One of the worst feelings is working diligently on a digital marketing campaign only to have it result in blocked ads, downtime, even account suspensions, and fewer patients. Not knowing how to get healthcare ads approved after disapproval or which words to avoid to ensure pages meet specific …