For retail or e-commerce businesses, the holiday season is often the most significant time of the year, accounting for
Stay in touch with digital marketing & those who know it best.
Sign up for the Perfect Search newsletter.
On October 28, 2021, Facebook announced that it was rebranding itself as Meta Platforms, Inc.
Competition for top Google rankings is at an all-time high as more and more businesses continue to move online.
Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it.
Rolling out quality ads is like going up to bat in a baseball game.
Let’s pretend campaigns are innings, ads are your players, and you, the analogy-loving professional, are the head coach.
Facebook Ads has gone through major changes and updates since Apple announced that it was going to require users to actively opt into being tracked by cookies from apps starting with the Apple iOS 14.5 Update on April 26, 2021.
If you’re in the social advertising world, you might’ve run into this issue: you’re getting negative comments on your Facebook Ads, because your ad was show