LinkedIn Ads Strategy: Effective B2B Lead Generation
Many businesses, especially those selling to other businesses, can see LinkedIn has some of the best company, job title, and industry targeting in the online space.
Components of a Successful Marketing Agency Reporting Call
Communication is the most important aspect of working with a marketing agency.
It’s how you ensure you’re not wasting any ad spend and getting the optimal performance from your ad campaigns.
Economic Trends in PPC Competition and Costs per Click
How is the economy currently affecting competition and CPCs?
How to NOT Automate Your SEO & PPC with AI
Automation is on the rise, with artificial intelligence (AI) tools able to handle simple, mundane tasks that would have taken large amounts of human time in years past. Automation can save time in both search engine optimization (SEO) and online advertising (PPC) if it is guided by human strategy …
The 10 Best SEM Tools You Need to Save Time & Money
Every year in the digital marketing world, advertisers are provided with more and more data to help them reach goals for clients. While this data is great, it can also get overwhelming. Never fear! I’m here for you.
Pros and Cons of Building a Digital Marketing Strategy for Brand Awareness
With CPCs rising on Google Ads for search advertising and on Meta for social media advertising, some companies are shifting their marketing strategy to focus on brand awareness.
The Top Conversion Goals for Association Marketing Leaders
Starting any new marketing leadership role is intimidating—transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.