Your Guide to YouTube Advertising
YouTube is a growing ad platform with increasing importance to advertisers across all types of businesses.
The Top 5 B2C Digital Marketing Trends of 2022
Is it just us, or did 2021 go by really fast?
Although it’s hard to believe this year is almost complete, digital professionals the world over have begun to discuss what will happen during the next one—and we’re no exception.
23 Google Ranking Factors You Should Know About
It’s speculated that over 200 different ranking factors determine a site’s performance on Google’s search engine results page (SERP). Some of these factors, such as domain authority, user experience, and click-through rate, are incredibly important to your page’s performance on the Google SERP.
What Is The Difference Between Retargeting and Remarketing?
Have you ever talked about a product with friends or searched for a company, and then suddenly your Facebook and Instagram are flooded with ads for that exact product?
Instagram Reels vs. TikTok: The Great Marketing Debate
TikTok has exploded on the scene in the past year and a half, making it the most popular social media platform of the moment. Upon TikTok’s rise in popularity, social media competitor Instagram released a similar new video feature called Instagram Reels.
Uncovering UX (Part 2): Optimizing User Experience for Travel Sites
Surprisingly enough, going on vacation can actually be one of the most stressful times of the year. Finding tickets, hotel reservations, creating day-to-day plans to make sure not a moment is wasted…it can certainly make you feel like you need a vacation, and that’s not even mentioning …
5 Reasons “Google My Business” Should Be Your Small Business’s First Step in Digital Marketing
If you’re anything like my parents—two owners of a small general contracting business—the internet is not your forte. With only a Facebook Page promoting their company, they’ve often found it challenging to find new clients, while potential clients have had a hard time finding them.