Digital Marketing Blog: Industry Trends & News | Perfect Search
By The Perfect Search Business Development Team
January 4, 2018

Revamping your e-commerce advertising strategy? This infographic will serve as a guide to the buyer's journey and why it's so important to align your strategy with this classic marketing concept.

December 13, 2017

Tell your visitors where to go and what to do with well-crafted calls-to-action on your website. These statistics and tips will help you get results.

November 2, 2017

There’s a wealth of published research on the art of persuasion and how people make decisions. While this sounds like something you glossed over in Psych 101, it has real-world consequences—especially in the e-commerce industry.

October 24, 2017

AdWords campaigns can now potentially spend up to twice the set daily budget. Yes, you read that right.

October 11, 2017

Q4 is upon us. Read on for 4 e-commerce PPC tips that are sure to make this holiday season the most wonderful time of the year.

August 29, 2017

These days digital marketing is just as much "by the people," as it is "for the people." Just because the internet didn't exist in Abe Lincoln's time doesn't mean it doesn't apply.

July 20, 2017

Google+ is over (except for this surprisingly active pepper lovers community)—but Posts on Google are in. Find out how you can use Posts on Google to promote your business.

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Ever heard of Minds? It's an anti-social network with 1 million users--and it's been around since 2015.

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RT : Sustainable Link Building: Increasing Your Chances of Getting Links - Whiteboard Friday By…

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Understand your audience. Prepare stories. Ask thoughtful questions. Those are our 3 main tips for acing an in-pers…

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Throwback to last week’s company offsite, complete with a stylish venue courtesy of , laughter yoga, and…

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Better reviews, more conversions. That makes sense--but did you do even responding to reviews improves your paid se…

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We had a company photo shoot in the office yesterday, complete with a call sheet (and an umbrella to help shield th…

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RT : Enterprise Local SEO is Different: A Checklist, a Mindset by

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Wishing a happy two year workiversary to our Director of SEO & Content Justin! Thanks for all your SEO & wine exper…

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So you thought you know all about ? Think again. explores commonly underutilized types of schema m…

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Forgot about the major "right to be forgotten" case against Google? It's important. Here's a refresher.

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RT : I should create a presentation called "All the things Google's said don't impact rankings that actually DO influence rankings."

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Show of hands. Who's planning on downloading *all* your Facebook data?

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Addicted to streaming music & TV? This & partnership is a real package deal.

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Forget food glitter. Check out these trends instead, curated by our Senior Designer Anna.

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RT : Here's what really happened with Zuckerberg's testimony. Unfortunately, today's hearing gives congress members even…

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Liven up your afternoon. Tune into the live feed of Congress questioning Facebook CEO Mark Zuckerberg.

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Check out our blog at !

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Ever wondered how Google PageSpeed Insights gave your site a handy site speed score? Here's the answer.

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RT : SearchCap: Google drops paginated results, small business agency use & Google local services menu by

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From alligators to wombats, the menagerie of Google Docs animals make the collaborative word-processing platform fu…

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No need to ask Siri for these 12 tips on optimizing for voice search. They're right here.

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This comprehensive article on the feud between Tinder & Bumble deserves a swipe right and a read.

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RT : The Pro Marketer's Product Launch Checklist for 2018 - Whiteboard Friday by

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While traditionally known as the ultimate photo sharing social media platform, Instagram is more than just your dig…

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ICYMI: Like Google, Bing is removing right-side text ads from its SERP--and they're adding another text ad at the b…

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Time for some . Gotta hit the books and ensure growth! 📚

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RT : The Guide to Local Sponsorship Marketing - The 2018 Edition By

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Facebook just made it easier to set up A/B testing in bulk--so now there's no excuse to not split test your ads!

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Check out our tips for choosing the right digital marketing agency for your business. While it can be a stressful p…

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RT : Spotify opens at $165.90, valuing company at $30 billion by

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