Semantic Search: Why Search Intent Matters for SEO

In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why?

Enter: semantic search.

SEO, Marketing News

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Haven't had time to review Google's new e-commerce guide? Don't worry, we read it for you! Check out Perfect Search's favorite tips in our latest blog post. #ecommercetips #googlemarketing #digitalmarketing https://t.co/js9KQThXSs

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5 Common SEO Mistakes to Avoid

Some websites need a full SEO overhaul. Others are on the right track but have some mistakes. Here are 5 common SEO mistakes to avoid to improve SERP results!

Education, SEO, Content

Google’s 3 Strikes: How to Keep Your Ads Safe

Rolling out quality ads is like going up to bat in a baseball game.

Let’s pretend campaigns are innings, ads are your players, and you, the analogy-loving professional, are the head coach.

Paid Search, SEO, Marketing News

Perfect Search Wins TWO Vega Awards!

We're so excited to announce that Perfect Search won TWO 2021 Vega awards for best copywriting and SEM campaign.

SEO, Content

23 Google Ranking Factors You Should Know About

Understanding what's behind Google’s algorithm for ranking pages on its SERP is essential to your SEO strategy. Check our list of lesser-known ranking factors here.

SEO, Content, Design, Mobile & Video

The 4 Key Rules of Landing Page Design

Learn how to design a landing page that makes customers stay on your site and convert! Read on to discover the key rules of landing page design.

Associations, E-Commerce, Education, Software, Paid Search, SEO, Content, Design

How To Make Your Digital Marketing Data Work For You

In the digital marketing world, data is plentiful. Use these 4 tips to maximize the impact of your data and make informed, analytical decisions.

Paid Search, SEO, Marketing News