Digital Marketing Blog: Industry Trends & News | Perfect Search
March 6, 2018

Snapchat and Instagram may be in trouble for more reasons than Kylie Jenner’s effortless tweet diss and the mythical algorithm update that is vexing ‘Gram users in 2018.

February 21, 2018

Stop overlooking Bing. Customize your SEO and PPC practices to ensure a Bing user is never the one that got away.

February 9, 2018

There’s a new Search Console in town. Whether you’re an SEO fanatic or not, you should be paying attention to this update.

February 6, 2018

February is upon us. No, we won't be discussing the Olympics or the Oscars. Instead, it’s time to dive into our picks for the 5 biggest SEO trends of 2018. 

January 25, 2018

While the days of typing in specific queries into a search engine and perusing the SERP are far from being over, consumers today want simplicity and ease when getting answers to their questions. That’s where conversational marketing comes in. 

January 23, 2018

Building a strong technical foundation is the backbone of any successful SEO strategy. Need some guidance? Here’s a handy 5-step technical SEO checklist for 2018.

January 8, 2018

In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.

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RT : Marketing Lessons Learned from 16 Years of Building Moz - Whiteboard Friday By

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Ever heard of Minds? It's an anti-social network with 1 million users--and it's been around since 2015.

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RT : Sustainable Link Building: Increasing Your Chances of Getting Links - Whiteboard Friday By…

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Understand your audience. Prepare stories. Ask thoughtful questions. Those are our 3 main tips for acing an in-pers…

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Throwback to last week’s company offsite, complete with a stylish venue courtesy of , laughter yoga, and…

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Better reviews, more conversions. That makes sense--but did you do even responding to reviews improves your paid se…

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We had a company photo shoot in the office yesterday, complete with a call sheet (and an umbrella to help shield th…

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RT : Enterprise Local SEO is Different: A Checklist, a Mindset by

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Wishing a happy two year workiversary to our Director of SEO & Content Justin! Thanks for all your SEO & wine exper…

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So you thought you know all about ? Think again. explores commonly underutilized types of schema m…

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Forgot about the major "right to be forgotten" case against Google? It's important. Here's a refresher.

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RT : I should create a presentation called "All the things Google's said don't impact rankings that actually DO influence rankings."

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Show of hands. Who's planning on downloading *all* your Facebook data?

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Addicted to streaming music & TV? This & partnership is a real package deal.

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Forget food glitter. Check out these trends instead, curated by our Senior Designer Anna.

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RT : Here's what really happened with Zuckerberg's testimony. Unfortunately, today's hearing gives congress members even…

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Liven up your afternoon. Tune into the live feed of Congress questioning Facebook CEO Mark Zuckerberg.

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Check out our blog at !

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Ever wondered how Google PageSpeed Insights gave your site a handy site speed score? Here's the answer.

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RT : SearchCap: Google drops paginated results, small business agency use & Google local services menu by

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From alligators to wombats, the menagerie of Google Docs animals make the collaborative word-processing platform fu…

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No need to ask Siri for these 12 tips on optimizing for voice search. They're right here.

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This comprehensive article on the feud between Tinder & Bumble deserves a swipe right and a read.

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RT : The Pro Marketer's Product Launch Checklist for 2018 - Whiteboard Friday by

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While traditionally known as the ultimate photo sharing social media platform, Instagram is more than just your dig…

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ICYMI: Like Google, Bing is removing right-side text ads from its SERP--and they're adding another text ad at the b…

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Time for some . Gotta hit the books and ensure growth! 📚

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RT : The Guide to Local Sponsorship Marketing - The 2018 Edition By

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Facebook just made it easier to set up A/B testing in bulk--so now there's no excuse to not split test your ads!

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Check out our tips for choosing the right digital marketing agency for your business. While it can be a stressful p…

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