This month, we spoke to Blake Pinto, Associate Vice President of SEO Content for Synchrony, an industry-leading consumer financial services company.

Welcome to Target Audience, a new interview series about marketers, by marketers, and for marketers. In each Target Audience interview, we’ll pick the brains of marketing experts to learn more about their experience in the industry, insights they’ve gathered over the years, and which songs pump them up the most.