Content & Copywriting | Digital Marketing Blog | Perfect Search
December 13, 2017

Tell your visitors where to go and what to do with well-crafted calls-to-action on your website. These statistics and tips will help you get results.

November 7, 2017

 Journalists assume their readers are busy and have other priorities. You should too. Learn how to steal newspapers’ best practices for easy-to-read valuable content that retains readers and builds an audience for your brand.

September 8, 2017

Older content can be seen by Google as more authoritative than newer content and it’s cheaper to retain old (A.K.A. loyal!) customers than to attract new customers.

August 29, 2017

These days digital marketing is just as much "by the people," as it is "for the people." Just because the internet didn't exist in Abe Lincoln's time doesn't mean it doesn't apply.

August 14, 2017

Content has always been king--but semantic search makes content creation for user intent even more important. Discover what semantic search is and why it matters for your website.

June 29, 2017

Famous pets have taken Instagram by storm. What can the likes of Grumpy Cat and Doug the Pug teach us about marketing? As it turns out, a lot. 

April 13, 2017

For struggling publishers and retailers, experimenting with editorial and e-commerce seems like a logical step. But it’s not easy to pull off – here are 3 brands doing it right.

What our clients say

"I found the Perfect Search leadership and team to be extremely analytical and they clearly are experts in their domains."
Brad Kinnas
Director of E-Commerce

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It's never too late to cultivate customer advocates. Here are 5 steps to help you do just that.

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You heard it here first: Robots are super trendy and machine learning is making an impact on digital marketing.

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Using Facebook's Advanced Matching Pixel means big things for conversion tracking, but it's likely you're not takin…

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There's a reason why content is king. Science accounts for our epic love for storytelling.

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If you're wondering whether Will Ferrell can really play the drums, we recommend doing a quuuick Google search. Cel…

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You already know the power of a good selfie. Apply that knowledge to your Google My Business...just don't go crazy…

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It's the paid search strategy showdown: Segmentate vs. Aggregate. Which heavyweight is your pick for the title?

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: Only 1 in 5 businesses make it past year one. Improving your ROI can help with that. And to improve…

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When was the last time you asked Alexa to order you a pair of jeans? Never? Yeah. And neither has anyone else.

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By asking them to google what dolphins eat, we realize that kids use search differently. And that dolphin is absolu…

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If you're in the biz, you're probably a *little* sick of Google playing games with your meta data character length.

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If digital marketing were a Marvel movie, unlinked brand mentions would be the dorkiest supervillain. Foil his evil…

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We love a little 😌 Check out these ultra-wise SEO tips if you do, too!

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There's never a wrong time to improve your strategy. Here's a friendly reminder to start making use of y…

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Bing is growing 17 percent YoY. Are you still looking down on the search underdog?

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A bold perspective we haven't heard yet

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A5: The best tool to use? Your very special SEO-inclined brain.

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Experiment idea: Two websites with the same purpose and style, one run by AI and the other run by humans.

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A4: Human specialists wear the pants in this relationship. We can always scale back AI if it becomes more of a hind…

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A3: Advantages? Automation, access to big data, understanding industry trends, prioritizing UX in the SERP. Disadv…

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A2: Au👏to👏mation👏 Artificial intelligence automates the details so that SEO teams can focus on the big stuff like a…

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and thank you for being the hostess with the mostess!

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Oooh, absolutely. We'd be lying to ourselves if we said it couldn't replace *some* aspects of S…

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A1: Artificial intelligence reinforces the importance of SEO. It's a tool to be used with the industry, not somethi…

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An on artificial intelligence...we're excited to start!

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When crawlers are lazy, web developers can't slack on mobile-first optimizations. These websites do just that.

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Imagine improving your Amazon ad game before the tortilla chips you ordered through Prime Pantry arrive.

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Contrary to popular belief, you don't have to sacrifice creativity for SEO. Pick up that glitter glue and get writi…

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RT : Did you know that we list the Best SEO Companies in most cities in the US? Topping the list for are…

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50 terms. 9 years. If you've ever wondered how Google changes over time, check out this study.

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