Older content can be seen by Google as more authoritative than newer content and it’s cheaper to retain old (A.K.A. loyal!) customers than to attract new customers.
These days digital marketing is just as much "by the people," as it is "for the people." Just because the internet didn't exist in Abe Lincoln's time doesn't mean it doesn't apply.
Content has always been king--but semantic search makes content creation for user intent even more important. Discover what semantic search is and why it matters for your website.
Famous pets have taken Instagram by storm. What can the likes of Grumpy Cat and Doug the Pug teach us about marketing? As it turns out, a lot.
For struggling publishers and retailers, experimenting with editorial and e-commerce seems like a logical step. But it’s not easy to pull off – here are 3 brands doing it right.
Whether you've never heard of conversion rate optimization before or you're a CRO fan like me, discover where your business should try to boost your conversion rates.
It’s surprisingly easy to come up with digital marketing valentines. So we went for it.