Content & Copywriting | Digital Marketing Blog | Perfect Search
December 13, 2017

Tell your visitors where to go and what to do with well-crafted calls-to-action on your website. These statistics and tips will help you get results.

November 7, 2017

 Journalists assume their readers are busy and have other priorities. You should too. Learn how to steal newspapers’ best practices for easy-to-read valuable content that retains readers and builds an audience for your brand.

September 8, 2017

Older content can be seen by Google as more authoritative than newer content and it’s cheaper to retain old (A.K.A. loyal!) customers than to attract new customers.

August 29, 2017

These days digital marketing is just as much "by the people," as it is "for the people." Just because the internet didn't exist in Abe Lincoln's time doesn't mean it doesn't apply.

August 14, 2017

Content has always been king--but semantic search makes content creation for user intent even more important. Discover what semantic search is and why it matters for your website.

June 29, 2017

Famous pets have taken Instagram by storm. What can the likes of Grumpy Cat and Doug the Pug teach us about marketing? As it turns out, a lot. 

April 13, 2017

For struggling publishers and retailers, experimenting with editorial and e-commerce seems like a logical step. But it’s not easy to pull off – here are 3 brands doing it right.

What our clients say

"Without Perfect Search, our Adwords campaign would be a disaster, but thanks to them we have a solid online marketing strategy and we are seeing positive results that we wouldn’t have otherwise." …"
Aaron Macke/Scott Mason
Adam - CFO

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Wishing a happy belated birthday to Stephanie, Manager of SEO & Content! Thanks for being you (and for picking…

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Updating your marketing budget is tedious but oh-so-worth it. Just like folding your clothes according to Marie Kon…

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RT : 5 takeaways from ’s Q4 2018 earnings for search marketers by

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RT : How to Identify and Tackle Keyword Cannibalisation in 2019  by

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Happy Valentine's Day! Celebrate with some chocolate (yes, before lunch, why not) and our digital marketing valenti…

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UGC is a total time-saver. Is your UGC plan TBD? Okay, we'll stop with the acronyms. Learn how to use user-generate…

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Check out our latest guest post on the Digital Agency Network! Catch up on everything that's changed within Google…

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Imagine your life without your iPhone. Now, imagine that times a thousand. Discover what it's like to go about your…

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Brainstorming ways to improve your site? We're here to help. Our Director of SEO & Content Justin has 5 ways you ca…

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Are you a podcast fiend? If you listen while you're commuting, washing dishes, or brushing your teeth, you probably…

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RT : Using STAT for Content Strategy - Whiteboard Friday by

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In case you missed it, we're up for an award! No, not an Oscar. But still! We're excited.

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Whether you're a true romantic or you're a die-hard Valentine's Day hater, we think you'll have a soft spot for our…

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Keep your eyes peeled for an updated Domain Authority metric next month! Moz is updating its famous DA score. Here'…

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We're thrilled to share that Perfect Search is on the shortlist for Small Interactive Agency of the Year!…

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RT : Which Super Bowl commercial was your favorite?

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Have you heard? Reddit just announced CPC bidding. Would you upvote this new ad strategy?

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We braved the cold and had a great time at the yesterday!

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Bundle up and come say hi to us at the from 1-4 PM in Norris today!

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Hope you're all staying warm today! If you're looking for something to read while cozying up under a blanket (or tw…

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Wishing a very happy one year work anniversary to Business Development Associate Andrew! Thanks for lighting up our…

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Hey, Northwestern! Perfect Search will be at the this Wednesday. Escape the cold,…

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RT : Uncovering SEO Opportunities via Log Files by

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Looking for a new job in digital marketing? Our Manager of Employee Engagement & HR Nicole has some advice for you.

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Want to get *famous*? (Kind of.) Google itself has shared advice on how to rank in Google News. Keep these tips in…

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RT : How to Implement a National Tracking Strategy by The Moz Team

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You might have stellar search ad copy--but you need to have a stellar landing page to back it up, too.

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Seems like people got some pretty good holiday gifts this year. Holiday shopping revenue increased 16.5% from 2017…

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SEO and UX are *so* closely related--especially in 2019. Our Director of SEO & Content Justin has 5 suggestions for…

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Wishing Nicole, our Manager of HR & Employee Engagement, a very sweet birthday! Thanks for the adora…

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