Digital Marketing Blog: Industry Trends & News | Perfect Search
September 8, 2017

Older content can be seen by Google as more authoritative than newer content and it’s cheaper to retain old (A.K.A. loyal!) customers than to attract new customers.

August 29, 2017

These days digital marketing is just as much "by the people," as it is "for the people." Just because the internet didn't exist in Abe Lincoln's time doesn't mean it doesn't apply.

August 14, 2017

Content has always been king--but semantic search makes content creation for user intent even more important. Discover what semantic search is and why it matters for your website.

June 29, 2017

Famous pets have taken Instagram by storm. What can the likes of Grumpy Cat and Doug the Pug teach us about marketing? As it turns out, a lot. 

April 13, 2017

For struggling publishers and retailers, experimenting with editorial and e-commerce seems like a logical step. But it’s not easy to pull off – here are 3 brands doing it right.

February 17, 2017

Whether you've never heard of conversion rate optimization before or you're a CRO fan like me, discover where your business should try to boost your conversion rates.

February 9, 2017

It’s surprisingly easy to come up with digital marketing valentines. So we went for it.

"Perfect Search was our first investment in search engine optimization...we found that their results-driven approach and testing mentality would yield the largest ROI."
Michelle Houser

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RT : How Links in Headers, Footers, Content, and Navigation Can Impact SEO - Whiteboard Friday By

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Machine learning impacts every search; it's not a one-size-fits-all algorithm approach anymore.

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Our CEO went to the conference last week. Here's the wisdom he took home.

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RT : Google Shares Details About the Technology Behind Googlebot

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It's time to look under the bed. You know, learn about the complex legal battle over mattress review sites.

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Thanks so much for the recognition!

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Now you can use for more than paying your roommate back for paper towels. This is big.

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Perfect Search just won 2 ! We took home platinum & gold. Find out what categories we won for here:

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TBH, we're skeptical of the new app tbh's staying power--but just bought it. Thoughts?

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RT : Do iPhone Users Spend More Online Than Android Users? By

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ICYMI: made a huge update to its budget structure. You need to get filled in. Read this post.

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While mobile-first might be your mantra of 2017, explains that this isn't always true. Check it out.

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Shopping around for some new tools? Our Director of SEO & Content Justin is here to help. Find out our faves.

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RT : Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together - Whiteboard Friday…

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We're getting in the Halloween state of mind. to our Spooky Search Engine Halloween story.

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According to , we're in the Age of the Bizarrely Intelligent Robots. And we're not ready to deal with it.

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Love it! So excited to have you here.

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Thanks so much!

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1w

Is your business ready for Q4? Try these tips and make it the most wonderful time of the year.

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RT : Investors anxious about Google traffic acquisition costs, which regulation could further increase by

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Did you catch our shout-out in this article? Halloween is just around the corner...

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RT : How to Turn Low-Value Content Into Neatly Organized Opportunities - Next Level By…

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Thanks to the Internet, change can happen fast. Like when TV buffs made McDonald's bring back .

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is getting smarter. Is your PPC strategy keeping up? Learn all about machine learning here.

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RT : Smartphones are changing, and they're more interesting than ever

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Haven't tested the new Posts on feature yet? Why not? Get the lowdown & start testing now.

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2w

Don't get discouraged. Nofollow doesn't mean no value. Watch this informative to learn more.

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Heads up: This pricing update might impact your weekend's & chill plans.

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RT : Visually understanding your site structure and external link weight impact by

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Thanks for hosting a great career fair !

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