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Starting any new marketing leadership role is intimidating—transitioning to a new team with new faces, learning industry-specific policies, and familiarizing yourself with the overall goals of your new organization takes time and effort. And that’s only for a “traditional” marketing role.
A good marketing agency or internal team can be a catalyst for business growth and help scale your organization to new heights…or they can actually slow your organization’s growth by stubbornly clinging to outdated marketing tactics or not aligning marketing campaigns with business goals.
Ah, checklists. There’s nothing more satisfying than the sense of accomplishment you get after crossing off every item.
New year, new business trends to look out for.