Kaitlin Wood

Junior Analyst

  • Park or Forest? Forest
  • Best Ice Cream Flavor? Black Raspberry Oreo
  • Favorite Chicago Activity: Taste of Chicago Food Festival!


Instagram Reels vs. TikTok: The Great Marketing Debate

TikTok has exploded on the scene in the past year and a half, making it the most popular social media platform of the moment. Upon TikTok’s rise in popularity, social media competitor Instagram released a similar new video feature called Instagram Reels.

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