Whether you’ve just recently changed positions and become a new marketing leader, need to scale your team and its abilities, or are looking for areas you can squeeze some extra budget from, understanding the effectiveness of your marketing tech stack is no easy feat.
Posts by Katie Cavanaugh
The advertisement landscape continues to grow increasingly competitive. To keep up, many marketers have turned to programmatic marketing to get the most out of their ad investment.
Facebook is for cringe-worthy mom comments, Snapchat is for the dog face filters, YouTube is for beauty tutorials, and Instagram is for #foodporn. Or are they?
Imagine if a bachelor (from “The Bachelor,” of course) ignored 30% of the possible contestants. His chances of finding lasting love would be even more microscopic than if he gave equal attention to all his suitors. Fewer dates, less drama, less angst. What if one of the women he had paid no …
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