Posts by Katie Cavanaugh

More Than Just a Pretty Feed: Why Instagram Advertising is a Must

Facebook is for cringe-worthy mom comments, Snapchat is for the dog face filters, YouTube is for beauty tutorials, and Instagram is for #foodporn. Or are they?

Romancing Bing: How to Cater to 30% of the Market Share

Imagine if a bachelor (from “The Bachelor,” of course) ignored 30% of the possible contestants. His chances of finding lasting love would be even more microscopic than if he gave equal attention to all his suitors. Fewer dates, less drama, less angst. What if one of the women he had paid no …

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