Sarah Walther | Perfect Search Media
YouTube Sponsorship
Blurred Lines: How YouTube Sponsorships Confuse Reality with Advertising

YouTube audiences don’t tolerate insincere sponsorships from content creators. They came to YouTube for videos from real people—and breaking that trust has consequences.

Marketing, Opinion, Social Media
Instagram, Snapchat & Google’s Speed Update: Why Being a Good Business Isn’t Enough

The Speed Update & Instagram’s decimation of Snapchat have something to tell us: You don’t have to be bad to fail. You just have to be worse than the competition.

Opinion, SEO, Social Media, Tech News
IGTV graphic
What Is IGTV and How Can It Increase My Social Media Presence?

Instagram recently announced the launch of IGTV, a new feature that allows users to post up to an hour of vertical, permanent video.

Mobile, Social Media, Tech News

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