Facebook & Instagram Rolled Out a Time-Tracking Feature
Facebook & Instagram Rolled Out a Time-Tracking Feature
Facebook and Instagram time tracking
Junior Analyst
August 21, 2018

Facebook and Instagram recently rolled out a time-tracking feature to monitor the amount of time users are spending within the two apps. Finally, a feature that tells us how much time we’ve spent mindlessly scrolling…

So why are these social media giants releasing this feature? Don’t they want us spending every minute of the day on their apps? Turns out, these new tools are associated with the company’s pledge to the “time well spent movement”. The company has also decided to release two additional features that will help monitor app usage. Learn all about these new features below.

 

Where can I find this feature?

Facebook has released screenshots of the activity dashboard, so you know what to expect in your Facebook and Instagram apps.

 

Facebook Time Tracking Feature

Facebook's time-tracking feature 

 

 

Instagram Time Tracking

 Instagram's time-tracking feature

As you can see, users will also have the option to set a daily reminder to close the app. Additionally, there will be a new feature allowing users to mute push notifications from anywhere from 15 minutes to 8 hours. That makes it easy to mute during the work day, when studying for exams, or whenever else you are trying to concentrate.

Despite these new features, there isn’t a hard-stop feature to kick you out of the app. As the user, you still have the choice to use the app for however long you wish. These tools aren’t designed to lock you out entirely, but rather send subtle reminders on your site usage.

 

How will this impact advertisers?

Good question. It’s a new update, so it’s unclear how exactly this new feature will impact usage of the two apps.

It’s understandable for companies to be concerned about ad performance and impressions. One thing that is for certain is advertisers will need to be mindful of the new feature and how they are working to target their audiences.

Assuming some users might spend less time on the Instagram and Facebook apps, you could predict they will be more engaged during their shortened sessions on these apps. Therefore, companies will need to rethink their advertising strategies and how they’re planning on getting their ads noticed.

 

The rise of digital wellness

The “time well spent movement” might just be the beginning of a powerful social media trend. Google and Apple have both announced digital wellness efforts as well.

Large media and technology companies are realizing the negative impacts of obsessive social media use. Studies upon studies have proven social media obsession and addiction can lead to negative impacts on mental health.

Leaders of these platforms feel responsible for our smartphone addictions and are taking matters into their own hands. This means we have exciting features to look forward to, including managing the number of notifications we receive, putting our phones on “do not disturb” during nighttime hours, and weekly activity summaries.

Whether or not these new features actually make a difference in our smartphone usage behaviors, it’s encouraging to at least see these companies taking initiative. 

Junior Analyst
Emma Komrska hails from Cincinnati, OH and is so ready to enjoy her first summer in Chicago. She loves the Cincinnati Bearcats, bagels, and—her guilty pleasure—watching YouTube videos.

What our clients say

"We trust their team and view them as an extension of ours." …"
Matt Ruggieri
Founder

Tweets

Perfect Search Media
13h

Wishing a happy belated birthday to Stephanie, Manager of SEO & Content! Thanks for being you (and for picking…

Perfect Search Media
1d

Updating your marketing budget is tedious but oh-so-worth it. Just like folding your clothes according to Marie Kon…

Perfect Search Media
1d

RT : 5 takeaways from ’s Q4 2018 earnings for search marketers by

Perfect Search Media
4d

RT : How to Identify and Tackle Keyword Cannibalisation in 2019  by

Perfect Search Media
5d

Happy Valentine's Day! Celebrate with some chocolate (yes, before lunch, why not) and our digital marketing valenti…

Perfect Search Media
6d

UGC is a total time-saver. Is your UGC plan TBD? Okay, we'll stop with the acronyms. Learn how to use user-generate…

Perfect Search Media
6d

Check out our latest guest post on the Digital Agency Network! Catch up on everything that's changed within Google…

Perfect Search Media
1w

Imagine your life without your iPhone. Now, imagine that times a thousand. Discover what it's like to go about your…

Perfect Search Media
1w

Brainstorming ways to improve your site? We're here to help. Our Director of SEO & Content Justin has 5 ways you ca…

Perfect Search Media
1w

Are you a podcast fiend? If you listen while you're commuting, washing dishes, or brushing your teeth, you probably…

Perfect Search Media
1w

RT : Using STAT for Content Strategy - Whiteboard Friday by

Perfect Search Media
1w

In case you missed it, we're up for an award! No, not an Oscar. But still! We're excited.

Perfect Search Media
2w

Whether you're a true romantic or you're a die-hard Valentine's Day hater, we think you'll have a soft spot for our…

Perfect Search Media
2w

Keep your eyes peeled for an updated Domain Authority metric next month! Moz is updating its famous DA score. Here'…

Perfect Search Media
2w

We're thrilled to share that Perfect Search is on the shortlist for Small Interactive Agency of the Year!…

Perfect Search Media
2w

RT : Which Super Bowl commercial was your favorite?

Perfect Search Media
2w

Have you heard? Reddit just announced CPC bidding. Would you upvote this new ad strategy?

Perfect Search Media
2w

We braved the cold and had a great time at the yesterday!

Perfect Search Media
2w

Bundle up and come say hi to us at the from 1-4 PM in Norris today!

Perfect Search Media
2w

Hope you're all staying warm today! If you're looking for something to read while cozying up under a blanket (or tw…

Perfect Search Media
3w

Wishing a very happy one year work anniversary to Business Development Associate Andrew! Thanks for lighting up our…

Perfect Search Media
3w

Hey, Northwestern! Perfect Search will be at the this Wednesday. Escape the cold,…

Perfect Search Media
3w

RT : Uncovering SEO Opportunities via Log Files by

Perfect Search Media
3w

Looking for a new job in digital marketing? Our Manager of Employee Engagement & HR Nicole has some advice for you.

Perfect Search Media
3w

Want to get *famous*? (Kind of.) Google itself has shared advice on how to rank in Google News. Keep these tips in…

Perfect Search Media
4w

RT : How to Implement a National Tracking Strategy by The Moz Team

Perfect Search Media
1mo

You might have stellar search ad copy--but you need to have a stellar landing page to back it up, too.

Perfect Search Media
1mo

Seems like people got some pretty good holiday gifts this year. Holiday shopping revenue increased 16.5% from 2017…

Perfect Search Media
1mo

SEO and UX are *so* closely related--especially in 2019. Our Director of SEO & Content Justin has 5 suggestions for…

Perfect Search Media
1mo

Wishing Nicole, our Manager of HR & Employee Engagement, a very sweet birthday! Thanks for the adora…

Find us on Facebook


Stay in touch with digital marketing & those who know it best.
Sign up for the Perfect Search newsletter.