HTTP VS. HTTPS: Our Advice for Non-Secure Websites | Perfect Search Media

HTTP VS. HTTPS: Our Advice for Non-Secure Websites

Google Chrome 68
Junior Analyst
August 29, 2018

In case you missed it, Google’s been pushing for HTTPS updates for a while now. If you need a refresher, check out our article on the Digital Agency Network. Though it’s been a trend for a few years now, it’s still important to ensure that your site is staying on top of the secure trend.

 

What’s going on?

Here’s the short version: Google’s latest Chrome update included a feature that tells users when they’re visiting a non-secure site. Instead of showing a little “i” in front of the site to inform the user that the site is non-secure like before, Chrome is now showing the words “not secure” in front of the URL.

 

Why is this a big deal?

Google informed webmasters and publishers of this change 6 months prior to the release to give sites time to make the migration. In case you believe that this change is unimportant to your business, Google released some facts to go along with their announcement.

-Over 68% of Chrome traffic on both Android and Windows is now protected

-Over 78% of Chrome traffic on both Chrome OS and Mac is now protected

-81 of the top 100 sites on the web use HTTPS by default

These facts make this change hard to ignore. Google gives sites with HTTPS a ranking boost, plus it helps your site’s trustworthiness.

If you’re not HTTPS yet, don’t worry. Our team is here to help.

 

Advice from our analysts

Stephanie Castillo, Manager, SEO & Content

“If you are considering a site migration, make sure that you follow all necessary steps to ensure nothing is dropped.

For example, make sure you revise your robots.txt to make sure you haven't restricted your HTTPS pages and ensure there are no no-index tags on HTTPS tags. Also, make sure you set up 301 redirects from HTTP to HTTPS, so you don't lose valuable traffic.”

 

Courtney Culligan, Analyst, SEO & Content

“Overall, the pros outweigh the cons when deciding to implement SSL and it would be to your advantage to make your site secure.

Some of the pros include a guarantee that the information a browser is receiving originates from the initial domain, a ranking boost from Google, and the SSL certificate gives users more confidence in using your site, which lowers bounce rates overall.”

Make sure to consider canonicals. Once the secure site goes live, all canonicals must be checked to ensure that there aren’t any pointing to an HTTP page. Also, SSL connections may take longer to set up, but this is typically negligible and testing for latency can catch any issues that could occur.”

 

--

Ready to take the HTTPS leap? Our team is here to help.

Junior Analyst
Originally from San Jose, CA, Casey Morris is a rising senior at Loyola University Chicago. When she’s not doing digital marketing, she enjoys calligraphy, bullet journaling, and dad jokes.

What our clients say

"I am a small business owner and have had a web presence for many years…"
Paul Post
Owner

Tweets

Perfect Search Media
2d

RT : The Advanced Guide to Keyword Clustering by

Perfect Search Media
3d

It's almost 2019. (Yes, 2019! Time flies!) Wondering what the future holds for SEO? Mobile-first is still a big dea…

Perfect Search Media
4d

RT : Copywriting & Content Strategy Internship with for SP19; Deadline 11/28/18. Details in Nittany Lion…

Perfect Search Media
4d

Wishing a very happy belated birthday to Quinn, Manager of Search & Social Strategy! Thanks for all your PPC and Mi…

Perfect Search Media
5d

RT : Google launches portal to help developers build modern web sites by

Perfect Search Media
1w

Calling all college students! It's not too late to apply to our winter internships. From digital marketing to copyw…

Perfect Search Media
1w

Thanks Society for making our Friday morning so much better. We had a blast volunteering (and playing…

Perfect Search Media
1w

Thanks for keeping us hydrated on a Thursday!

Perfect Search Media
1w

RT : How Do Sessions Work in Google Analytics? - Whiteboard Friday By

Perfect Search Media
1w

There's a new in town. Google Ads has just rolled out an "absolute top" position for search ads. Here's what it…

Perfect Search Media
1w

Have you heard of SVG images yet? It's a format that helps your UX *and* your SEO. Win-win.

Perfect Search Media
1w

Hey, you! Have you voted yet? Election Day is here—and the Perfect Search team is heading to the polls.

Perfect Search Media
1w

Featured snippets are getting an upgrade. You might spot some very long (and hopefully very helpful!) multifaceted…

Perfect Search Media
1w

RT : What the Local Customer Service Ecosystem Looks Like in 2019 By

Perfect Search Media
2w

Yesterday, Google employees from San Francisco to New York City to Tokyo staged a walkout.

Perfect Search Media
2w

Yes, backlinks matter--but so do your internal links. Discover why internal linking can actually help your rankings.

Perfect Search Media
2w

It’s still Halloween in our hearts. 👻

Perfect Search Media
2w

Did you know you can set up creative testing in the App Store? It may not be as extensive as other ad platforms, bu…

Perfect Search Media
2w

Happy Halloween! Celebrate the spookiest day of the year by reading our spookiest blog post to date.

Perfect Search Media
2w

Wishing you a sweet (and spooky, duh) Halloween! Thanks for satisfying our sweet tooth. 🍩🎃

Perfect Search Media
2w

Say goodbye to tricky quizzes asking you to click all the photos with a stop sign in it. The new reCAPTCHA does awa…

Perfect Search Media
2w

Hey, you. Yes, you. Have you checked your Search Console yet? According to Google, slow sites most definitely do *n…

Perfect Search Media
2w

Noticing some wobbles in your rankings? You're not the only one.

Perfect Search Media
2w

Let's be honest. Link building can be tough--but have you tried natural syndication networks yet?

Perfect Search Media
2w

RT : Building Links with Great Content - Natural Syndication Networks By

Perfect Search Media
3w

Google hasn't been in China since 2010, but it's angling for a comeback. Get the scoop from Wired.

Perfect Search Media
3w

When you're scanning the app store, how long do you take to decide to download an app? The average user takes just…

Perfect Search Media
3w

We had a great time at Chicago’s last night! While we didn’t take home the for best tech work culture,…

Perfect Search Media
3w

Want to become an SEO guru? According to Search Engine Journal, you'll need to excel at these 12 areas.

Perfect Search Media
3w

RT : The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels by…

Find us on Facebook


Stay in touch with digital marketing & those who know it best.
Sign up for the Perfect Search newsletter.