Why Does Voice Search Matter to Digital Marketing? | Perfect Search Media

Why Does Voice Search Matter to Digital Marketing?

June 23, 2017

With the development of new technology, searching the web has moved away from desktop computers towards handheld devices. The convenience of handheld devices is preferred by users. Case in point: 60% of searches are from mobile devices.

Even more recently, mobile and home device assistants (such as Siri, Cortana, Google Now, and Alexa) have become increasingly popular, making up 20% of mobile search queries. The virtual assistants are not only faster for users who find it difficult to type, but also allow for follow-up questions in response to previous queries.

 

So what? What’s the big deal about voice search?

Voice search is nothing new to most users, as Siri is just over six years old. Over this time, new digital assistants have been introduced to smartphones, game consoles, and even television remotes.

As the popularity of these products has risen, the complexity of questions asked by users has increased. Therefore, the complexity of voice search answers has increased as well.  

 

How has voice search changed?

People have expanded their usage of voice search from short commands to full sentences. Thus, digital device responses have been altered to be more conversational and lengthy in return.

In a recent survey, searchers who prefer voice search said they like its speed, the fact that their answer is read back to them, and that they do not have to type. In the future, these users want to see more direct answers to their questions without being directed to another site or app for more details.

 

How does voice search apply to digital marketing?

As the questions from voice search users get longer, it is important for your business to adjust SEO efforts accordingly. Focus on creating more long-tail keywords and full phrases to fully answer the long-tailed voice search questions.

Also, think about how the conversational nature of voice search could affect your content. Rather than searching for the “best restaurant” nearby, voice searches are turning towards specific questions such as “where can I eat gluten free pasta at in Chicago?”

By using your content to target these specific queries, the likelihood of appearing in voice search results can increase. 

The convenience of voice search has demonstrated that users look for location information. It is essential to have your business address, phone number, business hours, and other details visible to Google to increase the potential of being used for voice searches.

Schema can also help make sure your site is providing the most relevant information to voice search devices. Since schema markup helps Google better understand your site, you’ll make it easier for Google to choose your site over other competitors.  

Check out this Schema 101 Introduction and become more familiar with what schema is and how you can incorporate it in your website.

 

--

Any voice search questions? Use voice search to find out what our phone number is and give us a call! (Or you can contact us here.)

Gaby Karbarz is a Loyola University of Chicago student who came to the city for the upbeat atmosphere. If you’re looking for a super-organized cupcake baking whiz, Gaby’s your girl. She’s obsessed with color-coordinating her school and office supplies.

What our clients say

"What I love most is the way Perfect Search does business: full transparency and a high-level of on-going communication in determining performance goals and reviewing progress towards those goals with very detailed reporting."
Ryan Rouse
Co-founder & Chief Marketing Officer

Tweets

Perfect Search Media
2h

Being closed on means missing out on prime shopping hours. Yet some states mandate closings. Is that…

Perfect Search Media
5h

Craving real-world experience in digital marketing? We've got it. Apply to be a winter intern in digital marketing,…

Perfect Search Media
6h

Pinterest is a leading social network platform for e-commerce sites. Learn how to add widgets to your e-…

Perfect Search Media
9h

Amazon Echo vs. Google Home. Which sale should you choose? weighs in.

Perfect Search Media
1d

Just in time for , lets users shop at Costco without a membership. Bulk bags of stuffin…

Perfect Search Media
1d

We're thankful for Ben Temple, a new Business Development Associate at Perfect Search. Get to know him (and who his…

Perfect Search Media
1d

Bring more people to your brick-and-mortar locations by optimizing your online presence. Learn four things you can…

Perfect Search Media
1d

Have you caught up on how AI is changing ? Get familiar with evolving ad creation, rotation, and bidding th…

Perfect Search Media
1d

Looking for a side hustle? These flexible work ideas will add to your holiday budget.

Perfect Search Media
2d

Getting ready for ? You might notice ads that use some of these social psychology principles.

Perfect Search Media
2d

RT : Facebook briefly hid its 'delete' option on posts, and users panicked:

Perfect Search Media
5d

It's time to think local. Follow these 4 local practices and your business will be in good shape.

Perfect Search Media
5d

Our Director of SEO & Content Justin spoke to students at on careers in this week. 📚💻🧠

Perfect Search Media
6d

82% of users say they'd leave a site that isn't secure. Great post by on why it matters to get a secure site--…

Perfect Search Media
6d

Everyone's trusty way to get from point A to point B just got a makeover. Are you a fan?

Perfect Search Media
1w

We <3 our interns. Get to know our Fall 2017 group in the latest round of internviews. (You know, interviews with i…

Perfect Search Media
1w

Happy birthday to Kayla, our Manager of Copywriting & Content Strategy! Thanks to Spinning J for the beaut pies and…

Perfect Search Media
1w
Perfect Search Media
1w

According to , only 7% of people trust Google's featured snippets. Are you in the 7%? If not, why not?

Perfect Search Media
1w

RT : It’s the most wonderful time of the year! 🎅 🎄 How are you optimizing your ad campaigns this holiday season?

Perfect Search Media
1w

Wishing a sweet birthday to Junior Analyst ! We’re big fans of you—and of .

Perfect Search Media
1w

We just wrote about how to write for the skimmer! Steal techniques from journalists. Check…

Perfect Search Media
1w

Thank you!

Perfect Search Media
1w

What techniques do you think are most effective for linkbuilding after content creation?

Perfect Search Media
1w

An important clarification. It is likely the later.

Perfect Search Media
1w

Yes. We like to be able to share them with clients as well.

Perfect Search Media
1w

Exactly. It's important to cater to several different styles of learning/information gathering to reach the most people.

Perfect Search Media
1w

Whoops I meant to say question seven!

Perfect Search Media
1w

Q6: Some ROI metrics we look out for are increases in domain authority, traffic, and social media following

Perfect Search Media
1w

A6: We've found success with infographics. They're a unique way of sharing information and showing off our design s…

Find us on Facebook