Your Guide to Choosing (And Designing!) the Best Landing Page | Perfect Search Media

Your Guide to Choosing (And Designing!) the Best Landing Page

Landing page design tips
Senior Designer
September 14, 2018

Let’s get real. There are a lot of elements to consider when creating a landing page. The design depends on your business goals, your audience, and your audience’s preferences. Whenever you’re creating a new landing page that you want to convert, you have to ask yourself some questions:

What do you want the visitor to do?

How is the visitor getting to your landing page?

What are they thinking right when they hit your page?

Use your answers to the above to inform your design. After all, there are so many types of landing pages available. Here’s a handy roundup of the most common types and their benefits. When it comes to what you want the visitor to do there are many options.

 

Click-through landing page

The click-through landing page is only there to tease you. This page will lure you in by offering something special and encourage you to take the next step.

The click-through landing page can be used as a gateway to your site. Its only purpose is to detail offers and make users curious to find out more. This page can be similar to a pop-up or interstitial that appears when you first land on a page or site.

 

Landing page example

 

Lead capture landing page

Lead capture landing pages want users’ information and will use all the design tricks of the trade to get it.

These are the simple, straightforward landing pages with one clear call-to-action, a form, and no other navigation options. They’re also called “squeeze” pages and their main goal is to gather data like emails. These are great pages to direct your users from search or display ads.

If you have a lead capture landing page, make sure the page matches the aesthetics and copy of your ads and the rest of your website for consistency. These landing pages usually offer a valuable giveaway and have great social proof to back up their service or product.

 

Landing page example 

 

Product detail landing page

Product detail landing pages are used commonly in e-commerce. These pages show the details and related information to a product and are internal landing pages, meaning you’re able to navigate to it from the main website.

These landing pages should feature high-quality images that showcase your product. Customers want to see the product, read reviews, and interact with it. These images should include a zoom feature and multiple aspects of the product to give them a 3-D feel for the product.

 

Landing page example

 

Thank you landing page

This landing page isn’t just saying thank you. It should be called the “Thanks and..” page since you’ll want to once again lead users back to your site with a value proposition.

Users land on this page after filling out any type of form on your website. This is a great opportunity to upsell your customers on another product, invite your subscribers to your newest webinar, or to ask your users to share your information on social media.

 

Landing page example

 

Landing page design tips

After you figured out which landing page will work best for you company you have to design and develop it. Below are a couple tips to keep in mind when designing a page that converts.

Make sure your page passes the blink test: Will someone know what your page is about and what you’re offering in 3-5 seconds? Have a compelling and bold headline and get your point across quickly.

Keep it simple: Too much content and text is overwhelming. Break up content with heading and imagery. Get straight to the point while still being tonally consistent. Remove distractions like your main navigation bar.

Add flair: Stand out by using captivating imagery that’s consistent with your brand and draws the user in.

Add social proof: How will your users trust you? Include user reviews and testimonials.

 

--

Ready for more design tips? Find out why well-designed case studies can seriously boost your sales strategy.

Senior Designer
Anna Swierenga is a huge Moulin Rouge fan who has always called Chicago home. When she’s not geeking out over data visualizations and science fiction things, Anna spends her days planning her next trip – and the lantern festival in Thailand is at the top of her list.

What our clients say

"Working with Perfect Search has been an amazing learning experience for us, helping us to reach more patients across the country…"
Sarah McFarland
Communications & PR Director

Tweets

Perfect Search Media
2d

We kicked off our holiday celebrations yesterday with a little wine, a lot of White Elephant gifts, and one very, v…

Perfect Search Media
2d

RT : "Moz Survey Finds 64% of Marketers Agree Google is Becoming the New Local Business Homepage"…

Perfect Search Media
4d

RT : 7 Search Ranking Factors Analyzed: A Follow-Up Study by

Perfect Search Media
5d

Have you played around with Google's new tool yet? Our Manager of Copywriting & Content Str…

Perfect Search Media
6d

So you know the SERP is mobile-first now. But did you know that Search Console updated their index coverage report…

Perfect Search Media
6d

If you needed yet another streaming video platform to add to your list, Facebook Watch just added some classic TV s…

Perfect Search Media
1w

RT : The new feature works almost like a group message for sharing personal details that people might not be keen to sha…

Perfect Search Media
1w

So thrilled to be named one of Clutch's Global Leaders of 2018! A big thanks to for the recognition, to…

Perfect Search Media
1w

RT : Now introducing the newest report from Moz! Click below to download your free copy of The…

Perfect Search Media
1w

Everything from your smartwatch to your fridge can be connected to the Internet of Things. By 2020, over 50 billion…

Perfect Search Media
1w

RT : Here’s what happened when I followed Googlebot for 3 months by

Perfect Search Media
1w

Wishing nothing bundt the happiest of birthday wishes to our Senior Designer Anna! (Shout-out to for…

Perfect Search Media
1w

If you work in SEO and are totally daunted by AdWords, take a deep breath. Watch this Whiteboard Friday. And see wh…

Perfect Search Media
1w

Thanksgiving wasn't all gobbles--you might've seen some wobbles in your search traffic. If you're suspicious, read…

Perfect Search Media
1w

Thanksgiving is behind us, but we're still feeling thankful (and very full from all those leftovers). Wondering wha…

Perfect Search Media
1w

Didn't finish your holiday shopping on Black Friday? Never fear. Cyber Monday is here--and here are all of the best…

Perfect Search Media
2w

It's almost the end of the year! Time to prep for your employee review with tips from our HR Manager Nicole.

Perfect Search Media
2w

Happy Thanksgiving to you & yours! Today, we're thankful for our friends, family, food, and, of course, Perfect Sea…

Perfect Search Media
2w

Black Friday has transcended a single day. While the crowds have decreased, the shopping deals have increased. Give…

Perfect Search Media
2w

You might be doing a lot of Facebook scrolling the rest of this week. Notice any Facebook Slideshow ads? It's time…

Perfect Search Media
2w

Wondering if your ranking dips are from Google's ever-changing SERP format? This thorough Moz post breaks it down.

Perfect Search Media
2w

Have you been playing around with Google's new tool? Us too. If you're confused by some of…

Perfect Search Media
2w

There's so much content published every day, yet most marketers feel like their strategy isn't effective. Solution?…

Perfect Search Media
2w

Guess what? BIng Ads now offer a 3rd headline and 2nd description (just like Google!). And guess what else? To make…

Perfect Search Media
3w

RT : The Advanced Guide to Keyword Clustering by

Perfect Search Media
3w

It's almost 2019. (Yes, 2019! Time flies!) Wondering what the future holds for SEO? Mobile-first is still a big dea…

Perfect Search Media
3w

RT : Copywriting & Content Strategy Internship with for SP19; Deadline 11/28/18. Details in Nittany Lion…

Perfect Search Media
3w

Wishing a very happy belated birthday to Quinn, Manager of Search & Social Strategy! Thanks for all your PPC and Mi…

Perfect Search Media
3w

RT : Google launches portal to help developers build modern web sites by

Perfect Search Media
1mo

Calling all college students! It's not too late to apply to our winter internships. From digital marketing to copyw…

Find us on Facebook


Stay in touch with digital marketing & those who know it best.
Sign up for the Perfect Search newsletter.