3 Quick Optimizations to Get Your Google Ads Account In Shape!

Paige Dickey
January 29, 2020

The year is still fresh and new, but statistically, by January 19th most of us have already abandoned our New Year’s Resolutions. Creating strong and lasting habits, like getting back in shape, is no easy feat—unless you’re talking about your Google Ads account!

A resolution you can keep and extend far into 2020 is getting your Google Ads account into tip-top shape. To help you along with this goal, we’re bringing you three, 10-minute optimizations you can hop on right now.

1. Exclude Irrelevant Search Terms

Depending on your account size and search volume, search term optimizations can take 30 seconds or a few hours. Getting your search term review to be fast and efficient, however,  is a piece of cake.

Set your time period to the past week and sort your search terms by impressions so that you can focus on the most-searched terms that have appeared over the last week. When you come across a search that is not relevant to the campaign and/or ad group that showed an ad, check off the selection box.

Take ten quick minutes to go through your top-searched terms and add all of your selected terms as negative keywords for the respective campaigns in one step! You can learn more about the nitty-gritty of how search terms work with AdEspresso’s guide!

2. Implement Device Bid Adjustments

A great way to improve performance is to prioritize ad budgets towards devices that tend to convert or click at the highest rates. Using the past week to a month of data, take a quick look at the “Devices” tab and compare Computer, Mobile, and Tablet performance.

If you see clear patterns of higher CTRs and Conversion Rates for a certain device, take a moment to increase bid adjustment percentages for that device. You can also lower bid adjustments for under-performing devices. Learn more about how these kinds of bid adjustments are made on this Google Ads resource page.

Taking just a few minutes to make these adjustments can make a world of difference when it comes to getting your ads where users are likely to convert.

3. Use Google Ads’ Recommendation Page

To get a quick view of various small changes you can make in your account, take a look at the “Recommendations” tab and see what measures you can take to improve your Optimization Score. You can even make the changes that are recommended to you right on the page by simply using “Apply All”.

Make sure you take a few minutes to decide if the given recommendations make sense for your account and goals. After you decide what you want to adjust, your optimizations can be made at the click of a button! Google’s support platform offers a list of recommendations you can use as you set out on this task. ). Check up on this tab regularly, as it continually updates as it sees areas for improvement.

While these three optimizations are only a handful out of the vast array of changes you can make to optimize your ads account, they are simple, easy, and effective measures anyone can take on a weekly basis to get their Google Ad accounts in tip-top shape all year round.

Need more 2020 advice? We’ve got you covered. Take a look at our tips for How to Allocate Your Marketing Budget

Looking for a team of experts to talk shop and solutions with? You’re in the right place. Contact us, we’d love to hear from you!

Paige Dickey
Senior Analyst, Search & Social Advertising

Paige Dickey is originally from Valparaiso, Indiana and attended Indiana University. Now that she’s a Chicago resident, she loves visiting the parks and aquariums. Her dream food feast would include macaroni and cheese, gummy bears, and mint Oreo ice cream.

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