The Advantages of Promoted Pins on Pinterest
At the beginning of 2015, Pinterest announced the implementation of their Promoted Pins program after several months in beta.
According to The New York Times, promoted pins were repinned an average of 11 times per ad. This means that an ad will result in 30 more people seeing it because of the viral nature of Pinterest’s re-pin button.
At Perfect Search Media, we are advocates of social media and social media advertising. I’m personally a huge believer in (and a regular user of!) Pinterest.
So why should your business use Promoted Pins?
- Pinterest allows you to target your promoted pins to a specific audience based on gender, location, demographics, and the type of pins they have shown interest in or are searching for. This means your promoted pin will very likely reach the right target audience, and that target audience will in turn repin, visit your website, and probably convert.
- Between May and November 2014, Pinterest members grew by a whopping 57%, more than any other social media platform, including Facebook. Active members’ growth skyrocketed to 111% in that same period.
- Does your business cater towards women? Say you’re a women’s clothing brand – 80% of Pinterest users are women, so get to pinning!
- Pinterest users are willing to spend – customers that are referred to a website via Pinterest spend on average $58.95 on purchases.
- Customers referred to a website via Pinterest are 10% more likely to make a purchase than from other social media networks.
- Do you have a strong mobile site? Take advantage of Pinterest’s strong mobile userbase – 75% of users access Pinterest through mobile
It will be interesting to see results and conversion numbers in the next couple of months once more brands include Promoted Pins in their marketing strategy.
For more Pinterest for business statistics, please click here.